Study On Humanistic Care Design In The Brand Image Of Homestay

The continuous improvement of people’s living standard is a phrase we are familiar with in recent years.With the progress of material civilization,the construction of spiritual civilization has also been put on the agenda.People begin to pay attention to and seek spiritual enrichment of cultural consumption and tourism consumption.As a consumption hotspot in recent years,the proportion of tourism consumption in the proportion of consumption is increasing,and the proportion of accommodation and living consumption in the tourism development is also increasing.With the improvement of consumption level and spiritual pursuit,the accommodation consumption changes from the original unitary to diversified,from the initial focus on practical to now focus on spiritual experience.And more and more diverse,more and more rich experience standards also promote the development of b&b consumption vitality.At the same time,the competitiveness of the industry has also been gradually rising,the rise of the industry’s stores,the increase in the price of a home stay facility,experience the diverse way is becoming more competitive reasons,such as a home stay facility management is becoming more and more mature at the same time,the operator of home stay facility is faced with dual pressure of economic benefit is low,lack of customers.In this fierce competition,the dual construction of the brand and image of home stay is undoubtedly the core and key to enhance its competitiveness and promote its emergence.Experience economy requires people to pay more attention to humanistic care when consuming,advocate humanism,and implement more moderate and humanized consumption.Therefore,on the basis of fully observing tourism consumption and home stay and home stay consumption,the author will further study the characteristics of home stay and home stay brand,and combine with "humanistic care" to put forward some Suggestions on the establishment of home stay and home stay brand and image.The author will focus on the effective way of building a home stay brand from the three aspects of sense,emotion and association.On the basis of the study of visual design and digital design,the author will discuss the strategy and way of building a home stay brand image from the perspective of humanistic care.On this basis,the author will sort out the efficient establishment of brand image,brand information,promote consumer culture and spiritual experience improvement of the home stay brand.In this process,it tries to improve the business competitiveness of some home stay operators and enhance the influence of their brand image.