| People are social animals, and no one can separate from social life. On the grand stage in the life of society, each person would only have a role to play, but many players, these people should try to practice social activities, it is necessary to coordinate the relations among the people. We should play these roles -- "my" What, what is it like, which ultimately communicating with people and communication.As a community, as long as access to specific nonverbal communication, in the face of specific targets Communication, there is an awareness of the role their own words, the choice of adjustment established, the question of defining the role that discourse. Discourse roles are correct or not, appropriate or not, is directly related to the role of organization and understanding discourse, direct impact on the effect of Speech Communication, Speech Communication aims to achieve impact. However, as mentioned earlier, everyone has to play a variety of social roles. Communication in each of the main Speech Communication will be the choice of words such as communication, time and occasion roles and the influence of factors such interference can choose compatible with the context of discourse role there will be mistakes of discourse role. Discourse role in the day-to-day communication failures had any negative effects? What is the reason for this phenomenon generated? What can we do to control and adjust its strategy discourse role? These problems are worth examining.Based on this, this paper draw the rhetoric, speech communication, modern linguistics, sociology, psychology, Language Use in the relevant disciplines, such as theory, based on the actual verbal communication, verbal communication through a lot of the language analysis, trying to find roles failures discourse generated by the general law and more effective role in the discourse control strategy to raise awareness of the effects of communication, verbal communication contributed to the success.This paper is divided into five sections :Introduction is the first part. Discourse on the role of the status of research and related concepts, contents and significance. Role theory that the people in social life are not isolated and not just a play a role. Everyone has a role and the many related links and interactions occur, we must play many roles. Verbal communication, each person has a role to play in a number of discourse is discourse role Cong. As a community, as long as access to specific nonverbal communication, in the face of specific targets Communication, there is an awareness of the role their own words, the choice of adjustment established, the question of defining the role that discourse. Discourse roles are correct or not, appropriate or not, is directly related to the role of organization and understanding discourse, direct impact on the effect of Speech Communication, Speech Communication aims to achieve impact. However, as mentioned earlier, everyone has to play a variety of social roles. Communication in each of the main Speech Communication will be the choice of words such as communication, time and occasion roles and the influence of factors such interference can choose compatible with the context of discourse role there will be mistakes of discourse role. For the above reasons, the daily life of this study was to study the corpus of oral communication. Made in previous studies done on the basis of some depth. Strive for the approval of the Speech Communication role in the phenomenon of the laws of production and control strategy mistakes made useful exploration and supplements. Chapter 2 analyzes the role of the Speech Communication mistakes and the negative impact of production factors. Speech Communication, discourse on the role of communication is very obvious that the appropriate role discourse, whether to comply with the appropriate standard discourse role of the corresponding words, the effect will have a direct impact on verbal communication. Communication occasions communicative purpose and role is to choose appropriate words to the success of the Speech Communication step contrary, Communication effects will be greatly reduced, resulting in interpersonal tensions and even bring about adverse social consequences. Verbal Communication communicative discourse on the main role in the process is an open, dynamic process, Based on the social roles of the main communication level, psychological, communicative discourse potential targets role Communication level of motivation and cultural discourse on the factors that affect positioning errors.Discourse role in the failure of an error in communication, timely communication adjust their main role the already tense atmosphere can be eased or stalemate in order to achieve the exchange of information, the purpose of communication. The third part of a detailed analysis of discourse role in the communicative value adjustments that meet the communicative context, the main topic of communication and interpersonal values. Linguistics disciplines have attached great importance to the issue of context, but the context of the current academic definition, classification has not been determined. According to most scholars agree with this viewpoint, broken down according to contextual. Situational Context and discuss social and cultural context. Nonverbal Communication of focusing on certain topics. The same main verbal communication, communicative, they could also play a role in different words. According to the Speech Communication main topic of discourse need to adjust in a timely manner, thus smoothly carry Speech Communication, This expression is the main topic of the value adjustment to meet discourse role. Communication will include the main expression, the main accept, and sometimes also the main potential acceptance. Communication activities as the participants, the main expression of the main accepted, there identity, the psychological aspects, have subjectivity and initiative can be adjusted so that sometimes words to express the main role to achieve the targets that suit its own purposes and Communication, This adjustment is the main expression of discourse role in the adaptation of the Speech Communication principal value.Chapter IV sets out the specific strategic adjustment discourse role. In verbal communication, in order to enable smooth communication continues, Communication usually takes two to adjust its role to achieve adapt communicative discourse environment, communication objects, thus achieving the purpose of the Speech Communication, especially verbal communication verge of failure for the first time or have failed circumstances, This time the adjustment is even more important. Communication main strategy adjustment can take many forms, from paper to express the attitude and the way in the main. restructuring strategy will be divided into active and passive adjustments; linguistic and non-linguistic adjustment. Linguistic adjustments terminology, the words, language, the Deputy language. Non-linguistic adjustment, mainly using body language, facial expressions, gestures and so on.The last section is the conclusion. |