Research On The Communication Strategy Of Chinese Drumming Under The Background Of Media Evolution

Chinese drum music is an important part of Chinese excellent traditional culture.Chinese drum music cherishes the precious historical memory of the Chinese people and creates a vivid voice expression of the Chinese people.Its rhythm is beautiful and magnificent.It not only shows the distinctive Chinese national characteristics,but also contains rich national culture and artistic aesthetic value.Chinese drum music has gradually developed from ancient folk music that is both entertaining and ritual to music products consumed by audiences in modern society.With the improvement of social economic marketization,Chinese drum music as a commodity has the attributes of value and use value,but its social function of social inheritance,mass entertainment and dissemination of culture still cannot be ignored.How to inherit and promote the excellent traditional culture of Chinese drum music is the meaning of the question to realize national cultural self-confidence in the new era.The first chapter of this particle is the introduction.The second chapter,from the perspective of communication science,sorts out the development process of Chinese drum music communication and finds out the difficulties faced by modern Chinese drum music communication.The third chapter studies and analyzes the process of the Hongyingshu Women’s Orchestra using traditional media and emerging media to spread Chinese drum music.The fourth chapter takes the Hongyingshu Women’s Orchestra as a typical case of Chinese drum music dissemination combined with semi-structured interviews,analyzes its successful communication experience and existing problems,in order to gain useful enlightenment for constructing Chinese drum music communication strategies.The fifth chapter is based on the interviews with the Hongyingshu Women’s Orchestra and the analysis of typical communication cases.Based on the 5W communication theory,the fifth chapter innovatively proposes a number of communication strategies to promote Chinese drum music,including the integration of nationality and timeliness,and distinguishing professionalism.On the basis of mass character,inheritance and innovation,create excellent Chinese drum music cultural products with multiple audiences;integrate various communication media channels,and select the most suitable content of Chinese drum music for wide dissemination according to the characteristics of different media carriers Form;use precise focus on audience groups to meet the needs of different audience groups;build professional talents,referral teams and communication platforms;establish and integrate professional communication channel systems;timely use transmission-reception interaction methods to evaluate and feedback on communication effects;capture important ethnic groups At the time of the festival,we adopt a combination of point and face,relying on the Confucius Institute to promote the spread of Chinese drum music at home and abroad.Chapter 6 is the summary,induction and outlook of the full text.Research believes that to build a healthy and effective Chinese drum music communication system,it is necessary to pay attention to the generation mechanism of drum music communication content and to organically integrate multiple elements.At the same time,it is also necessary to master the scale,intensity and rhythm of communication.Currently,the dissemination of Chinese drum music still lacks a top-level dissemination plan,especially the systematic dissemination to the international community.Improving the communication effect of Chinese drum music and spreading the excellent culture of Chinese drum music requires not only the attention to the process and content of Chinese drum music based on the media integration environment,but also the joint efforts of creators,policy makers,and audiences.