Research On The Phenomenon Of Derivative Creation From The Perspective Of Network Media

With the advent of the digital age,the use of media for literary creation is becoming more and more common,and the tendency of online popularization of fiction writing is becoming more and more obvious.It has become a cultural phenomenon that cannot be ignored.However,it is worth noting that,based on the pan-popularization of online novel writing,literary creation has also changed from the traditional model of pure text creation to the interactive creation of the fusion media model.Appeared in the public view.The derivative creation of online novels breaks the time and space limitations of traditional literary creation,and realizes the coexistence of imaginary space and image space and time.At the same time,there is a certain intertextuality between the works using Internet novels as the "source story" carrier and their derivative works.This intertextuality is the result of the combined action of narrative content and media form.This article is divided into four parts.The first part discusses the evolution of media and literary writing.After discriminating and defining the concept of derivative creation,it then combed and summarized the evolution of the relationship between media and text.In the long development process of literary writing,media technology plays a very important role in promoting and plays an active innovator role.It can be said that the media form and its characteristics determine the production and dissemination of literature,and also affect its writing direction and discourse mode.The second part discusses the methods and trends of derivative creation in the context of network media.First of all,starting from the types of derivative creations and the configuration of their texts,detailed analysis and exploration of the deconstruction and reconstruction of their story texts.In this article,we dividederivative works into three types,namely fan novels,network novels,film and television adaptations and fan-derived small videos,and analyze the deconstruction and reconstruction of characters and plots in their configuration process.Secondly,from the interaction of form-space,content-time,etc.,analyze and study the derivative narrative from the cultural and communication level.In contrast with the traditional narrative,it expounds the time and space of the derivative narrative in terms of text reconstruction The tendency.The essence of derivative narrative is a multi-dimensional interactive narrative.This interactivity is not only manifested in the communication and cooperation between creators and readers in the creation and reading activities,but also in the spatial diversity of story text and story time The malleability characteristics.Derivative creations create a free and comfortable multi-text "nomad space" for the audience by virtue of the media fusion environment.In this space,time is no longer one-dimensional and unidirectional,and space is no longer limited by boundaries The narrative time and space of the text become a metaphor,and the public can freely interpret and interpret the story text.The third part mainly discusses the relationship between media form and story content.The media form itself has a certain temporal and spatial bias,and its temporal and spatial bias has an important influence on the media itself as an information carrier and the creation and acceptance of the content carried by the media.To a certain extent,the media form determines the content orientation and narrative mode of creation.As far as creators are concerned,when creating derivative works,their creative ideas are often consciously close to the characteristics of the media used,so that the presentation of story content is easier for the public to understand and accept;in terms of creative content,the propagation process of derivative works In addition,the audience’s reading choices also have an impact on the creator’s behavior to a certain extent,which leads to derivative creations that exhibit text typification.The fourth part starts from the literary creation itself,analyzes and reflects on the meaning and existing problems of derivative creation.In recent years,the problems of intellectual property rights and reputation infringement caused by derivative creations have caused derivative creations to be continuously questioned and criticized by allsectors of the society.Some netizens even cried out that "creation is dead" and "original is dead".However,the development of the media is like two sides of a coin.Although it brings a crisis that is not optimistic for the development of derivative creation,it also brings new development possibilities for derivative creation.With the increasing influence of derivative creations and the increasing participation of civilians,we should take a proactive attitude and face up to the new changes in literary creation to provide a dependable soil for new value construction and the formation of aesthetic spaces.Looking for new development possibilities in "broken" and "established".