Research On The Publishing Activitiesof Xinhua Bookstore In Wartime Fromthe Perspective Of Political Mobilization(1937-1949)

The publishing practice of Xinhua Bookstore is a typical case of propaganda and mobilization of the Communist Party of China in wartime.It took Xinhua Bookstore only 12 years,from the nominal distribution organization of Liberation Weekly to the super alliance with entities all over the country.The pattern of wartime division makes it naturally regional,and the unique organizational structure and dual leadership characteristics form a deep tacit understanding between the regional Xinhua Bookstore.This tacit understanding is reflected in the synchronization and homology of book themes in publishing activities.Xinhua Bookstore,led by the policy,always undertakes the important task of wartime mobilization——to mobilize the people against the aggression of Japanese imperialism during the War of Resistance Against Japan,to mobilize the masses to overthrow the old regime and establish a new China during the War of Liberation.This paper mainly discusses the establishment and development of Xinhua Bookstore before liberation,and how it uses publishing to mobilize the masses under the leadership of the Communist Party of China.The text is divided into five chapters.The first chapter is the introduction,which describes the research background,significance and innovation,summarizes the existing research results,introduces the main research content and methods,and defines the important concepts in the paper.The second chapter discusses the relationship between organizational model and regional mobilization of Xinhua Bookstore from the perspective of mobilization basis,focusing on the replicable development model and dual leadership characteristics of Xinhua Bookstore.Chapter three and chapter four respectively discuss the publishing themes of the War of Resistance Against Japan and the War of Liberation from the perspective of mobilization contents.The focus of mobilization during the War of Resistance Against Japan is "national liberation",which aims to unite all possible forces and resist the aggression of Japanese imperialism.The themes with the highest frequency in this period are rectification,war and production;the focus of mobilization during the War of Liberation is "regime",which aims to eliminate the old regime by publishing and establish the rationality and legitimacy of the new regime.The features of publishing in this period are the continuation of traditional themes and the birth of new themes,the continuation and development of new and old themes,provide intellectual support for a wide range of social mobilization.The fifth chapter discusses the mechanism of copyright sharing,personalized narrative and revolutionary image from the perspective of mobilization technology.The application of these technologies helps Xinhua Bookstore to achieve rapid and large-scale publishing behavior,and makes the policy proposition of the Communist Party of China penetrate into every stratum.