Research On Cultural Identity In Mass Media

The development of social economy and science and technology promote the exchange and fusion between different cultures,one of the mass media as the main channel of cultural transmission,in strengthening cultural cognition,stir emotion,construction of cultural identity,etc,have the effect of nots allow to ignore,ease cultural identity crisis with the help of mass media is one of the effective ways to present stage.The mass media,represented by TV,express and construct cultural identity by presenting memory in TV symbols.Taking national treasure,a cultural and cultural program of CCTV,as an example,this paper USES the research method of content analysis to analyze how the program constructs the cultural identity of the audience through memory presentation.Through the analysis of the audience’s evaluation of the program,the author explores the status of the mass media’s construction of cultural identity.The research finds that the program helps the audience to form cognition and emotion on cultural memory through linguistic symbols,non-verbal symbols and exquisite narrative way,which lays a foundation for the formation of the audience’s cultural identity.In combination with the audience’s comments,this paper analyzes the internal connection between the mass media’s representation of cultural memory and the construction of cultural identity.The mass media can construct the audience’s cultural identity through the presentation of cultural memory,but there are some drawbacks and difficulties.On the basis of the analysis of this problem,this paper puts forward the problems and countermeasures that should be paid attention to in the process of constructing cultural identity of mass media.