Research On The Ideological And Political Education Function Of Red Film And TV Works Since The Reform And Opening

General Secretary Xi Jinping emphasized that to do a good job in propaganda and ideological work under the new situation,we must firmly grasp the correct direction of public opinion,sing the main melody,strengthen positive energy,and expand and strengthen mainstream ideological public opinion in the National Propaganda and Ideological Work Conference.Encouraging the vast number of cultural and literary workers to go deep into life and take root in the people,to create a batch of high-quality film and television products of the acura Party,Motherland,People,Heroes,and to enhance people’s sense of identity and belonging of red revolutionary culture and advanced socialist culture through high-quality red film and television works.Since reform and opening up,the theme of the red film and television works is the revolutionary discourse,and with patriotism,collectivism,national spirit education and ideal and belief education as the core,to promote the core values of socialism and enhance the “four self-confidences”.However,with the changes in the market economy development environment since the reform and opening up,the development of Internet technology has led to the proliferation of online video resources,uneven quality of online red film and television works,and insufficient audience interest in red film and television works.Therefore,it is a great practical significance to discuss the ideological and political education function of red film and television works since the reform and opening up,and to use ideological and political education to lead the development of red film and television works.This article takes the red film and television works since reform and opening up as ideological and political education functions as the research object,starting from the function of red film and television works since reform and opening up,based on the concept and characteristics of red film and television and the relationship between the ideological and political education functions.On the basis of collecting and sorting out a large number of literature,combining theoretical research and practical exploration to analyze and summarize the functions of orientation,cohesion,motivation and publicity and education of red film and television works since reformand opening up.In addition,using Multidisciplinary research methods to innovate the online communication channels of red film and television works,and expand the influence of red film and television works since the reform and opening up.Through the comparison of the specific functional performance of red film and television works since reform and opening up to summarize the difficulties that the red film and television works have faced in the function of ideological and political education:The number of outstanding red film and television works reflecting the spirit of the times is limited,and the quality of red film and television works is different;Because of marketization and commercialization red movie creations tend to be “vulgar”;Due to the specific theme and special performance content of red film and television works,the audience’s interest in red film and television works is not high.Based on the ideological and political education function of red film and television works,analyze the causes of the above dilemma.And finally take the right measures to find an effective way to improve the ideological and political education function of red film and television works since reform and opening up.