Research On Deconstruction Style In Poster Design

The concept of "deconstruction" was a critique of structuralism in linguistics proposed by the French philosopher Derrida in the 1960 s.It is a philosophy theory that opposes metaphysics and subverts logos-centrism and phonetic-centrism.In the1980 s,Western architectural masters Eisenman and Cumy put forward the concept of understanding constructivist design,which was intended to break the limits of rational dogma,add random and accidental factors that are contrary to rationality,and emphasize structural instability.Under the influence of the deconstruction design concept,deconstruction design appeared as a new style in poster design.By decomposing the original morphological elements,and then reshaping a new and more visually expressive new form,it also broke The appreciation of the inherent form in the history of graphic design has added new impetus to its development.Under the influence of the concept of deconstruction,people will not be limited to a certain mode of thinking,it will be easier to produce design ideas that break through stereotypes and bring new art forms.This article takes "Research on Deconstruction Style in Poster Design" as the title,analyzes the characteristics of design style and design techniques under the influence of deconstruction by exploring the concept of "deconstruction" in philosophical theory,and explores the relationship between deconstruction and design.Put the theoretical basis into practice in poster design.This article analyzes related excellent cases and some literature materials in depth,and uses a combination of theory and practice to explain the methods of deconstruction in poster design.The thesis first elaborates the theoretical basis for understanding the generation of constructive style design language;secondly,in-depth research and analysis on the use and expression of deconstructive style in poster design combined with classic excellent cases;and finally,it makes further exploration by combining graduation design practice.