A Study On The Connotation Dimension Of The Concept Of Entrepreneur In The Context Of Confucian Culture

Entrepreneurs are the backbone of reform and opening up and have made significant contributions to the prosperity of China’s economy.However,entrepreneurial theory is rooted in Western culture.So,in the context of Confucian culture,how is the concept of entrepreneurs defined? What is the similarity between its connotation and the Western "entrepreneur" ? These problems are related to the self-positioning and social orientation of entrepreneurs.Excavating the characteristics of "entrepreneurs" in the context of Confucian culture is not only the need to construct management theories with Chinese characteristics,but also has important practical significance for the cultivation and creation of Chinese entrepreneurs.Through a large amount of literature collection and collation,this paper conducts a theoretical analysis of the experiences of three outstanding entrepreneurs under the Confucian cultural scene,and finally extracts 122 concepts,14 sub-categories,and 9 main categories,summarizing Confucian cultural scenarios.The connotation dimension model of the entrepreneur concept,and sums up the similarities and differences of entrepreneurial concept elements in the Western cultural context.The results show that:(1)Confucian cultural scenarios include the concept of discoverers,resource integrators,political and business coordinators,innovators,quality guardians,strategists,profit acquirers,benefit-sharing,and moral leaders.9 elements are composed.(2)The concept elements of entrepreneurship in Confucian culture are divided into two levels: man and nature,and man and man.The interaction between elements forms the conceptual model of entrepreneurs.(3)Compared with the concept elements of entrepreneurship in Western culture,entrepreneurs pay more attention to the two elements of virtue leaders and political and business coordinators in the context of Confucian culture.This study cuts through the Confucian cultural perspective,constructs the connotation model of entrepreneurial concept under the Chinese cultural scene,and at the same time triggers everyone’s thinking on the cultivation of contemporary entrepreneurs.