The Research On Design And Application Of Motion Graphics In Scene

The development of emerging technology has promoted the progress of various industries.The design field has also been affected by technological advancements and has produced motion graphic design.According to the new technology and problems in static plane information transmission,this paper will discuss the feasibility of motion graphics with visual appeal and convenient communication in practical applications.Firstly,this paper will analyze people’s perception of motion graphics and public information communication elements.At present,motion graphics cannot fully meet the digitalization trend and people’s information transmission needs.So,this paper focuses on the limitations of motion graphics application scenarios and the lack of aesthetic experience in the context of rapid information dissemination,and considers the necessity of motion graphics application expansion from a design perspective.Secondly,this paper will use the formation conditions and value manifestation of motion graphics as the theoretical basis for subsequent research,and expounds the design method thinking caused by the motion graphics design elements and expressions.Thirdly,because the establishment of the new technology context depends on the promotion of technology to art design,this paper will sort out the key technologies used in motion graphic design.Then demonstrates that the design application of motion graphics is suitable for scenes through the analysis of motion graphics application and scene creation cases.The assistance of high-tech related to digital art stimulates the innovative ideas of motion graphics in the scene.The Interest-inducing features and function orientation of motion graphics are suitable for establishing contact with the design field.Finally,this paper will use the design practice of applying motion graphics in the scene of the Hangzhou Shibanqiao community which is pilot in Zhejiang Province’s "future community" as empirical theoretical research.This paper believes that the new graphic design form is very promising in the community scene,and try to conduct theoretical and practical research on the application of motion graphic design in the scene.