| With the rapid development of the market economy,profit has become a common pursuit of business.However,various business chaos in the market is endless.Although there are legal restrictions,the emergence of a gray area of supervision has made these improper behaviors more and more prohibitive.The Ming and Qing Confucian merchants who have left a strong mark in business history have stood up for many years.In addition to the objective conditions of market environment and social conditions,the view of the Confucian merchants’ moral and profit are worthy of further study.The Ming and Qing Confucian merchants’ view on moral and profit took the Confucian traditional view on moral and profit as their source of thought,and at the same time combined with their own business practices.Facts have proved that in the context of the society at the time,their view on moral and profit did indeed make them stand out from many merchant groups and promote the development of the commodity economy in the Ming and Qing Dynasties.Today,when we study the Confucian merchants’ view of moral and profit during the Ming and Qing Dynasties,we combine more the current issues and focus on their modern values.This article first sorts out the background and source of thoughts of Confucian merchants’ view on moral and profit during the Ming and Qing Dynasties,and explores the causes of the Confucian merchants’ view on moral and profit in the Ming and Qing Dynasties from three angles of politics,economy and culture.The second is the basic content of the Confucian merchants’ view of moral and profit during the Ming and Qing Dynasties.This is the focus and core part of this article.The most famous business gangs in the Ming and Qing Dynasties were selected to summarize the content of the Confucian merchants’ view of moral and profit during the Ming and Qing Dynasties: Prioritize moral,benefit from moral,have both moral and profit,and benefit the world,we compare it with the traditional Confucian view of moral and interests,and conclude that it has the morality and interests are closely linked,the object of restriction becomes a specific business activity,and it emphasizes practicality.Oppose empty talk and pay equal attention to public and private interests.Thirdly,based on the current situation of social and economic development,it follows the logical order from macro to micro,it starts from three aspects: how to build aharmonious society,to restrict the business activities of modern enterprises,to strengthen the entrepreneur’s social responsibility to explain the modern value of the Ming and Qing Confucian merchants’ view of moral and profit.The Confucian merchants’ view of moral and benefit in the Ming and Qing Dynasties was an innovation of the traditional Confucian view of moral and profit.The activities greatly enriched the content of the concept of moral and profit.The study found that the four aspects of “righteousness and benefit selection,profiting methods,talent training,and social responsibility” in the Confucian merchants’ view of moral and benefit in the Ming and Qing Dynasties not only extend the connotation of the traditional Confucian view of moral and profit,but also establish the inherent driving force of the contemporary Confucian merchants’ image,thus making it possible for the creative transformation and innovative development of Chinese traditional excellent culture in modern society. |