| Network catchwords are the most popular language form in network language,and they are indispensable communication tools for network speech community.As far as the current research on Internet catchwords is concerned,its research perspectives are mostly concentrated on linguistics,culturology,sociology,pedagogy,etc.its research focuses on the analysis of language characteristics of Internet catchwords,the cultural interpretation of Internet catchwords,the standardization of Internet catchwords,etc.,but the discussion on the development mode of Internet catchwords and the empirical research on the development of Internet catchwords and social economy The research needs further study.The analysis of network catchwords over the years will help us to have a more comprehensive understanding of the language characteristics of network catchwords and the causes of network catchwords.It is a process of game pragmatics that the new network words are transformed into network catchwords.The development of network catchwords is restricted by the development of social economy.Language economics studies the relationship between language development and economic development.The application of the theory and method of language economics can promote the empirical study of the development of network catchwords.Therefore,the thesis discusses the language characteristics and causes of the network catchwords,analyzes the development mode of the network catchwords with the theoretical method of language economics and the theory of speech community,and makes an empirical study on the relationship between the development of the network catchwords and the development of social economy.In this thesis,176 Internet catchwords are selected from "To Speak Like a Book" and "Chinese Inventory".The linguistic characteristics,causes,sources and development modes of Internet catchwords are analyzed.At the same time,the relationship between the development of Internet catchwords and social economic development is further analyzed by using data.This thesis is divided into six parts,each part is as follows:The first part is the introduction.Firstly,it introduces the background of the topic,the research status in China and abroad,and the research status of the network catchwords from the perspective of linguistic economics.Secondly,it introduces the research purpose and content,research methods and research significance.Finally,it introduces the theoretical basis and related technologies of this study.The second chapter explains the source and the final statistical results of the selected online catchwords,and then analyzes the linguistic characteristics and causes of the online catchwords.The third chapter starts from the speech community theory,discusses the sources of network catchwords,classifies the sources of network catchwords,and summarizes their development patterns according to the development track of network catchwords.The fourth chapter uses the theory of game pragmatics to analyze the internal mechanism of the transformation of network neologisms into network catchwords.The fifth chapter uses online SPSS analysis software to analyze the correlation and regression between the development of Internet catchwords(dependent variable)and socio-economic development,the number of Internet users,the age and gender of Internet users(independent variable).Chapter six summarizes the research results and points out the shortcomings of the research. |
