The Research Of The China’s Network Catchwords In The View Of Subculture

The network catchwords is the inevitable consequence of the languagedevelopment in the micro dissemination time, also is the inevitable product of PCculture. As the popular conventional expression way especially among youngnetizens,the network catchwords has played the most active role in the networklanguage. Because the field it spreads is broad, the propagation velocity is quick, affectsprofoundly. During the evolution of the network catchwords for over ten years,especially after the new century,it is more and more close with people’s daily life.Alsohas brought a profound transformation to people’s production and life. It has become thevane reflecting society trend of thought, values, society emotion,and the lifestyle.Analysis of a new language phenomenon that network catchwords culture, hasimportant theoretical and practical significance for the study of culture communication.The rapid propagation of network catchwords in recent years has attractedacademic attention.Current research mainly focuses on the study of linguistics,journalism, psychology and other fields.There is less involing for cultural connotationand aesthetic characteristics of the network catchwords, but the research of this aspecthas great social effect and necessity of academic. This paper starts from the culture ofliterary subject, to the Bermingham school sub-culture theories, combined with theactual situation of Chinese network catchwords in China, the cultural psychology of thenew generation of post-80s and90s after the reform and opening-up as the breakthroughpoint, and tries to jump out of the Bermingham School of historical background ofbondage, to combine the western theory with local practice, context of the subculturetheory, and analysis deeply of the emerge, characteristics and value of network cathword.The full text divides into the introduction, formation of network catchwords,network catchwords of subculture, subcultural value and norm of network catchwords,five parts in total. The first chapter will analyse the formation of the network cath wordin three aspects from the data source and classification, formation of networkcatchwords causes and epidemic mechanism,and the subject using. The second chapterwill discuss the unique culture connotation and characterization of network catchwordsin the perspective of culture, and come up with the characteristics of resistance,marginal and critical of network catchwords.Network catchwords is a totally differentlanguage and culture landscape, with subversion and resistance to the mainstreamculture and mainstream discourse hegemony of the strong colors, it has distinctresistance. Network catchwords peripheral reflect the subject using in networkcatchwords of young people on the edge of society. They are a relatively weakgroup.Surving in the effection of parents’ mainstream culture,they has been in the edgeof social culture. On the other hand, with marginal network catchwords of socialideology, parts of the language has ambiguity, no standardized, excessive innovation, communication difficulties, problems such as low, vulgar, and the traditional elitewritten language is cannot be mentioned in the same breath, also make it is not easy tobe the mainstream of traditional language acceptance. Most can only be on the edge ofthe form existence and subculture system.Network catchwords has strong criticism ofsociety. It is the product of the times on the social reality of life. Using anddissemination of network catchwords, people pay more and more attention to the socialreality, dare to expose the dark and ugly society, and express the critical to society.The third chapter is the subcultural values and norms of network catchwords.And theanalysis can promote the mainstream culture innovation and abundance of networkculture and sub-culture negotiation function of micro politics and a youth subculture ofgroup identity value. Analysis of the existing culture damage of network catchwordsand the lack of net civilization. At the same time,analysis of network catchwords futuredirection and to break away from the fate of "fusion","incorporate" by the mainstreamculture.the network catchwords is be seen as a unique language and cultural phenomenonin this paper, and focuses on the analysis of network catchwords resistance, marginaland critical cultural characteristics, in order to make a supplement to the study of youthsubculture, enrich and expand the research scope of network catchwords and researchfields, stimulate a deeper research and exploration of the network catchwords,especially highlighting the network catchwords culture connotation as well as the youngusers by using the network catchwords reached by the group identity. This paper hopesto provide some new perspectives on research in the future, and can catch moreattention and research on the cultural dissemination phenomenon in the digital era topromote the harmonious development of society and culture.