A Study On The Social Interaction In The Youth Cultural Consumption In Xi’an

Over the past 70 years since the founding of the People’s Republic of China,Chinese society has transformed from a traditional society with slow development to a modern society with rapid development.The values of rationality,efficiency,science and technology,talents and knowledge in modern society have been continuously infiltrated into all aspects of social life along with the economic and social development.With the vigorous development of social economy,people’s material living standard is constantly improving.Meanwhile,people’s demand for a better life cannot be separated from the satisfaction of spiritual culture,and cultural consumption has become an important form to meet the spiritual and cultural needs.Cultural consumption based on the technology background of Internet,big data and modern communication technology has become an important and indispensable way of life.Therefore,this study takes the youth group as the research object,and the youth group in Xi’an as the investigation object.Through the observation of the cultural consumption phenomenon of the youth group in a specific region,the social interaction characteristics,logic and interaction types hidden behind the group are discussed.Through the integrated use of participatory observation,questionnaire and semi-structured interview,the study found that the cultural consumption for youth groups in daily life is very important,it is a kind of interaction is also a way of life,through the cultural consumption found young group with diversified characteristics in social interaction,and the diversified interactive features are behind the common logic,namely social interaction is with the same group of the social capital resources exchange,it is social interaction for different groups,the difference of purpose and context to build a personal understanding of group identity,Moreover,through continuous exchange,they gradually acquire the social norms and common values that participate in group life.Such norms and values are constantly internalized into the symbol of communication between themselves and the outside world through self-selection of interactive behaviors,and finally construct the construction of self-social relations,self-consciousness and self-identity.Moreover,different types of interaction evolve in different interactive situations.According to the satisfaction degree of emotional experience,collective excitement and Shared symbols,the author divides social interaction into functional interaction,emotional interaction and ritual interaction.Although interaction types,the youth groups in social interaction to risk is certain homogeneity,subject to the modern development of contemporary irreversible,individual to prevent because of excessive dependence on modern interactive media and technology alienation of risks,both to alert on technology also want as far as possible,avoid the risk of privacy;At the same time,we should also examine whether there exists the risk of value alienation caused by the excessive pursuit of rationality in social life,including the alienation of personal value measurement standard caused by the excessive pursuit of rationality,the alienation of interactive purpose that emphasizes the purpose rather than the process,and the credibility crisis caused by the media’s excessive pursuit of discourse power.It is necessary to give full play to subjective initiative in screening and judgment to avoid potential risks in social interaction.