Research On Influencing Factors And Countermeasures Of Lion Dance Development In Guangdong-Hongkong-Macao Greater Bay Area

introduction:Guangdong-Hong Kong-Macau Greater Bay Area(GBA)is a strategic measure which was luached to promote economic development base on the new situation.it aslo is an area which is one of the areas with the highest degree of openness and the strongest economic vitality in China.The introduction of the policy of "Guangdong-Hong Kong-Macau Greater Bay Area Development Plan Outline" in February 2019 raised the construction of GBA to the national strategic position,and the part of Jointly Developing a Cultured Bay Area pointed out that to strengthen cultural confidence,jointly take forward the transmission and development of the fine traditions of Chinese culture which play a guiding role in the development of national traditional sports.As an important part of traditional national sports,lion dance is a folk sports crystallization of the life,production,dance and entertainment of the Chinese ancestors,which embodies the Chinese tradition sports spirit and national ideas.Hong Kong,Macao and Guangdong share the same culture,affinity and folk customs,which is of great practical significance to develop lion dance.This paper investigates and analyzes the present situation of lion dance in GBA by means of literature method,expert interview method,questionnaire method and logic analysis method,determines the main factors influencing lion dance movement,and puts forward the countermeasures of developing lion dance in GBA.Results :(1)The development of the lion dance movement in the GBA is influenced by national policies,which become the vane of the development of the lion dance movement.The degree of leadership’s attention to the lion dance movement affects the development level of the lion dance movement.(2)Compared with the lion dance industry,the market mechanism of lion dance in GBA needs to be further strengthened.Performance system is not perfect,competition organization is independent,lack of effective competition management;The level of coaches of various lion dance teams is uneven,the level and number of coaches still cannot meet the development needs of lion dance,and the training mechanism of coaches and referees is not sound.(3)With the development of urbanization,training sites are limited;Thenon-standard equipment production and high cost restrict the inheritance and development of lion dance.(4)The publicity method of lion dance is boring,and the publicity effect is not good either.The publicity means cannot keep up with the pace of information progress.The publicity boundaries of the lion dance movement in the GBA are more obvious,and there is less joint publicity.(5)The backward cultural theory and technological innovation have become important factors restricting the development of the lion dance movement in the GBA.(6)Guangdong,Hong Kong and Macao have diverse forms of performance and huge market potential,so the degree of marketization needs to be improved.Conclusions(1)The government and the relevant departments should pay more attention to the lion dance movement,introduce some policies to support the lion dance movement,and improve the competition management system at different levels.(2)Making use of the good policy of developing GBA,vigorously develop the market of lion dance competition and performance,and expand the source of funds.(3)using various means of publicity,like combine lion dance skills with culture(4)reform the management and education of lion dance team(5)Strengthen the construction of coaches and referees and improve the quality of coahes and referees.(6)Strengthen deep research on lion dance equipment that meets the requirements of different participating groups.(7)To strengthen the study of lion dance culture by conducting annual lion dance development seminars and thesis seminars.