The Research Of Company A Net Literature Intellectual Property Authorization Strategy Optimization

Net Literature has been an important originality source of entertainment industry in China.The increasing demand and developing industry promote this Industry a blue ocean market.Company A has a wealth of writer resources,literary works,but there are also many problem such as lack of self-operating IP and lack of long-time IP development plan.It is significant for both Net Literature to industry and Company A to optimize the business strategy of IP(Intellectual Property)Strategies.This essay analyzed the IP market and the status of Company A through the research methods,like secondary research,quantitative study,public data,expert interview and benchmark research.Furthermore,this essay analyzed the IP authorization market and market position of Company A,and summarized the problem in IP business of Company A,then in conclusion the essay suggested advice for IP Business of Company A.Finally,the essay finds that IP Business will be a star business of Company A in the future.In this business,Company A should combine the pan-entertainment strategy of Tencent as well as resource of other cooperative partner,and select some high-quality IP to be developed in themselves.For this reason,the Company A should do these three steps.Firstly,guide the writers to take content need of IP authorization,and optimize the IP evaluation model to select some high-quality IP.Secondly,refine the IP marketing method for different needs and try to launch a campaign directly to the consumer.Thirdly,enhance self-operating IP business and strength the control in all the IP develop steps.Finally,the IP business will be a point of growth of Company A in the future.