| Intellectual property is the personal and property rights of human intelligence work achievement given by the law. At present, the developed countries which take knowledge economy as the most important role.not only change intellectual achievements into commercial value and material wealth, but also pay high attention to intellectual property education and intellectual property culture. The cultivation of intellectual property talents, popularizing intellectual property knowledge, promoting intellectual property capabilities is as one of the important content of intellectual property strategy.In2005, In order to adapt to the development of the situation, China began to make intellectual property strategy. In2008, the State Council promulgated the Intellectual Property Strategy Outline which showed that opening course of intellectual property in colleges and universities, bringing intellectual property education into the College students'quality education system and fostering intellectual property culture and these are the key tasks of our country intellectual property strategy. Increasing the whole society's awareness of intellectual property and forming the preliminary intellectual property culture atmosphere are recent strategic objectives.Because the knowledge property system and culture spread to china in the late qing dynasty, which is different from Chinese traditional culture, our country is lack of intellectual property in the aspects of system and culture, which affects intellectual property education and intellectual property culture in a certain extent, faced with many impacts and challenges.For example, the wholel society's consciousness of intellectual property is still relatively weak, whether the market main body or management subject, their ability of creating, using and managing intellectual property protection are not strong and they don't form the basic ideas of intellectual property culture about respecting knowledge, advocating innovation and law-abiding. Consequently, in our country, on one hand, the quantity of the turely core competitiveness of the independent intellectual property is small, on the other hand, the existing knowledge property resources are losing seriously. In order to improve the ability of independent innovation and building the innovative country, our country should strengthen intellectual property education, enhance the intellectual property education, improve the consciousness of intellectual property and improve the intellectual property quality of the social public, specially improve the market main body and the management main body's ability of creating, applying, protecting and managing the intellectual property. The intellectual property education and cultural strategy is a system engineering featured with the traits of basic, difficulty and long-lasting. After China's entry of WTO, the developed countries monopolize intellectual property in the developing countries by taking the advantages of intellectual property, China's development is influenced and restricted more and more by intellectual property of the factors of intellectual property, as the result, intellectual property education and culture are becoming especially important.It is a new task, proposed by the current intellectual property education, for our country to cultivate a large number of innovation talents of science and technology who have the professional quality of intellectual property and enhance the whole society's awareness of the intellectual property."Intellectual property" courses are basically opened for the college students in the universities of United States, Britain, Germany, Japan and other developed countries. Such as in the spring of2002, Japan proposed "the intellectual property builds a country" as the basic state policy, including four development strategies:innovation strategy, protection strategy, application strategy, talent strategy. Among them, talent strategy not only includes intellectual property special talent cultivation, but also includes training technology talents with basic quality of intellectual property. South Korea has set up125invention workshops in variety of schools to make inventions training and education of intellectual property quality in order to cultivate the future's innovative talents. In June2005, the World Intellectual Property Organization (WIPO) set up the international symposium of intellectual property education and research in Geneva. The participants from all over42countries called for in a more comprehensive way to develop and strengthen intellectual property education and research work, encouraging more widely cognitive and more effective use of intellectual property system, so as to promote economic, social and cultural development. Participants also appealed for more resources to support the primary and middle school and university courses of intellectual property. Intellectual property grab from baby, which means that in elementary school intellectual property education is getting started to cultivate pupils' consciousness of intellectual property when they are children. It has strategic significance to promoting the quality of citizens of our country in the areas of intellectual property in future.Universities are the main base of providing intellectual property education, intellectual property shall be an important part of comprehensive quality. Universities should treat the student's science and technology innovation ability training as an important content of the application talents. Enterprise is the main body of our country's market, intellectual property competition is the specific performance of core competitiveness among enterprises. In current, nearly60%enterprises in our country did not apply for patent. Only three over ten thousand of the enterprises have independent intellectual property, most enterprises without intellectual property management agencies. As the consciousness of knowledge property rights is still feeble in enterprises, the enterprises is amount to billions for intellectual property disputation every year in our country. To strengthen the education of enterprises' intellectual property, it is imminent in improving the quality of the intellectual property of enterprises. Under the correct leadership of the party and the country,"agriculture, countryside and farmers" construction has made some achievements in our country. In the situation of knowledge economics, farmers also have to improve the quality of intellectual property, using the intellectual property to get more geographical indication of wealth especially in agricultural products, to create more considerable economic benefit.In short, to construct China's intellectual property education and cultural strategy and to improve quality of intellectual property among primary and middle school students, college students and administrative management, enterprise or business the unit personnel, farmers, service personnel in the nationwide, is an inevitable choice in the era of knowledge economy in current, as well as an important task to carry out the national intellectual property strategy implementation, and is an important task in both speeding up the independent innovation and building an innovative country.This paper is divided into seven chapters. The first chapter is for introduction, expounding the research purpose and meaning, the domestic and foreign current research situation, the idea and method, the paper innovation points, etc. The second chapter is for intellectual property education and cultural overview, expounding the related theories and concepts. The third chapter is for the history and present condition analysis about intellectual property system, culture and education. It analyzed three aspects of the research from intellectual property system and culture history, our country's intellectual property system and cultural situation, and our country's present situation in intellectual property education. The fourth chapter is for the practice of intellectual property education and cultural in foreign countries, expounding the current intellectual property education and culture situation at home and abroad and their inspiration to China. The fifth Chapter is for the construction of intellectual property education and culture strategy in our country, making clear guidelines and basic principles and expounding the strategic planning and strategy special task. And it also puts forward five aspects of the consciousness of intellectual property, intellectual property values, intellectual property culture, intellectual property law belief, intellectual property capabilities, with strategic objectives and actual effect. The sixth chapter is for performance evaluation of intellectual property education and culture strategy, providing the analysis of intellectual property education and culture strategy to conduct the performance from the angle of management. The seventh Chapter is for intellectual property education and culture strategy implementation measures, taking colleges, primary and middle schools, administrative management, enterprise, the peasants and other social main body as represents to expound the implementation measures in intellectual property education and culture strategy. The eighth Chapter is for empirical research by lifting ZTE and Wuhan University of Technology as examples of implementation achievement in intellectual property education and cultural.The article involves law science, management science, education science, political science and so on, and uses the literature methodology, system analysis, empirical research, comparative analysis, model method, statistics analysis and summary induction method. The main innovation points is in the following respects. First, put forward strategy planning and the goal of the intellectual property education and culture in china, constructing the national education system of intellectual property in China respectively from the popularizing intellectual property education, professional education and vocational education linkage or interaction. Unified personnel training, academic research, social services and cultural inheritance and innovation, and create cultural atmosphere of intellectual property in China. Coordinate intellectual property education, ideological and political education and quality education, and establish the socialist core value system. Familiar with a set of system, form a kind of idea, cultivate a kind ability, form a suite of mechanism. Second, put forward strategy planning of the intellectual property education and culture, including strengthening awareness of intellectual property, setting up the intellectual property values and developing intellectual property law belief, cultivating intellectual property culture, improving the ability of intellectual property. Third, analyze the performance of intellectual property education and culturel strategy from the angle of management construct model. Fourth, put forward strategic measures of intellectual property education and culture strategy. |
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