With the rapid development of Internet technology,the Internet has gradually penetrated into all aspects of our lives.Relying on the powerful information capabilities of the Internet,the production,processing,storage and dissemination technologies of information are also changing with each passing day.People have entered the era of the information explosion,and a large amount of information available has also raised concerns about credibility.Because the source,authenticity,and quality of information are less clear than ever,and the information-rich environmcent makes traditional regulatory models that are evaluated by experts unsustainable.People often need to perceive the credibility of information to make judgments.However,there is not much research on the credibility of Internet information.In particular,there is a relatively lack of research on how the individual’s psychological level and the information itself affect the credibility of Internet information.Based on the Dual-coding theory and construal level theory,this study explores the factors affecting the credibility of Internet information from two aspects:the attributes of information itself,the relationship between people and information.On the one hand,it examines whether the picture enhance the credibility of the Internet information.On the other hand,it explores the common influence of the psychological distance on the credibility of the Internet information.In the case of long materials(corresponding to the news report of the portal),the study 1 explores the common influence of picture and psychological distance on the credibility of Internet information,and finds that pictures have a significant impact on the credibility of Internet information,and there is a significant interaction between the two.In the case of short materials(corresponding to information such as short weibo and recording characteristics),Study 2 explored the joint influence of picture and psychological distance on the credibility of Internet information,and found that only the picture has a significant impact on the credibility of Internet information,there is no significant interaction between the two.The third study explores the relationship between the relationship between pictures and words and the psychological distance from the picture attributes of information.The degree of contact and psychological distance has significant influence on the credibility of network information and the interaction is significant.This study explores the credibility of network information from both information and human aspects.It uses experiments to confirm the common sense of "there is truth in the picture",and explores the boundary conditions for the picture to improve credibility,and The kind of picture will increase or weaken the credibility;at the individual level,it explores the influence of cognitive traits on the judgment of credibility;on the level of people and information,it extends the study of credibility perception to the level of psychological distance.This study not only helps to understand the influencing factors affecting the psychological level of credibility of network information,but also provides some methods and technical suggestions for people to evaluate the credibility of network information and improve the credibility of information by information publishers,for example.For information publishers,matching pictures in long text messages is more conducive to improving people’s perception of the credibility of the information.When selecting pictures,do not choose decorative pictures that are meaningless to understand text information.When people evaluate information,they should try to "slow thinking",grasp the core of information to consider,carefully consider the key information,and don’t care too much about the details to make an accurate judgment. |