Impact Of The Matching Effect Between Background Color And Information Categories On Disease Information Effectiveness

With the spread of various diseases around the world,the government and other relevant departments have gradually increased the prevention and publicity of serious diseases that threaten human health.As a key element of decision-making,information plays an important role in people’s behavior in the health field.And color is a common visual element in daily life,and it is more common to use different color backgrounds to present text information.Relevant studies have shown that blue and red,as representatives of warm and cold tones,have completely different effects on people’s behavior in situations such as company negative events and auctions.It is of great significance to link the background color with the information elements and study its influence on people’s attitudes and behavior intention in the field of health.This paper is focused on the field of health behavior,based on the learned coupling theory,the research results at home and abroad for literature,to explore the background color(red vs blue)and disease information categories(base-rate information vs case-risk information)interaction how to affect the validity of the information,make people’s attitude towards disease and health behavior will performance more active.Different colors have associations and associations with different things,which have a certain influence on people’s cognition,behavior and psychology.Therefore,with the help of subjects in Chinese culture,this paper specifically explores the positive/negative associations of red and blue in the field of health,as well as the influence of different associations caused by red and blue on information processing.This paper adopts the method of combining theoretical research with empirical research,and uses SPSS 22.0 statistical analysis software to analyze and process the data.Three experimental studies have found that(1)there is a matching effect between background color and information category,thus increasing the information effectiveness.Specifically,red activates avoidance motivation and increases the information effectiveness of case-risk information.Blue activates approach motivation and increases the information effectiveness of base-rate information.(2)The global/local processing has played an intermediary role.Specifically,red activates avoidance motivation,makes people use local processing methods,narrows the scope of information attention,pays more attention to details,thereby increasing the information effectiveness of case-risk information,and making people more positive in their attitudes and behaviors toward diseases;blue activates the approach motivation,makes people adopt the global processing method,expands the range of information attention,pays more attention to the overall and abstract information,thus increases the information effectiveness of the base-rate information,and makes people more positive in their attitudes and behaviors toward diseases.Finally,based on the above research results,the results of this paper better complement the effects of different color visual effects on cognitive and health behavior,and explain that red and blue can trigger different information processing methods,which can provide guidance for enterprises and governments to effectively persuade the public to take practical actions to avoid disease risk.