| With the advent of the 5G,gigantic reforms will affect multiple vertical industries.5G + medical health is a significant application scope of 5G technology.It is in line with the development requirements of medical informatization and wise medical treatment in China.China Mobile,the parent company of C company,is one of the domestic main 5G information service providers.Due to the saturation of its main C-end personal business market and stagnant income growth,it is necessary to vigorously develop the B-end government enterprise business with huge market.China Mobile regards 5G as the engine of government enterprise business development.Establish company C to be responsible for the business exploration and product R & D of the group in the field of 5G + medical health.Facing the current situation of late entry of government enterprise informatization business market,immature 5G business and ecology,complex and changeable government enterprise business development and profit model,how to load bearing the mission of the group,break through the bottleneck of business development in the field of 5G + health care and seek business development chance is an urgent trouble to be solved for C company.This article takes the development of 5G + medical and health business of C company as the study object.Firstly,it analyzes the development status of 5G + medical and health business of C company from the aspects of enterprise overview,external environment,product business development,internal resources and capabilities,the Boston matrix method is used to classify and analyze its major products and businesses.Based on the analysis of the present situation,this article summarizes and analyzes the causes of the four major issues faced by the current business development of C company,such as weak product capacity,immature ecological cooperation,difficult market development,lack of service support capability.In the end,according to the analysis results,the business development countermeasures are raised.C company needs to clarify the overall positioning of business development in 5G+ medical and health field,and implement the development ideas and key choices in place.The specific strategies are as follows: First,we should utilize the advantages of R& D funds,focus on the R & D investment of core products,strengthen the core competence and enhance the competitiveness of products;Second,we should carry out multifaceted cooperation with excellent manufacturers in the industry,build an industrial ecological layout and drive business development;Third,we should reform the business development model,flexible market strategy allocation,and solidly improve business development;Fourth,actively explore and optimize the service mode,suplly support and guarantee for business development;Fifth,start the emerging market of 5G smart medical cloud platform;Sixth,to satisfied the demand of telemedicine market post COVID-19;Seventh,capture the new chance of emergency rescue in the field of intelligent medicine;Eighth,boosting the construction and development of intelligent hospital informatization.It is hoped that the research results of this article can help C company surmount the bottleneck of business development,find business development opportunities and promote the development of 5G + medical and health business.Meanwhile,I hope it can provide reference for medical institutions and industry chain practitioners to develop 5G + medical and health business,and help the grow of 5G + medical and health industry. |