The Influencing Factors Of Pregnant Women’s Health Information Consciousness

With the introduction of the "Healthy China" strategy and the implementation of the "Comprehensive Two-Child" policy,the health of pregnant women and fetuses has increasingly attracted social attention.Maternal and child health is the foundation of national health.In the new era,maternal and child health is facing new challenges.As a special group,pregnant women face various pressures during pregnancy,such as physical,psychological,spiritual and social levels,which is easy to produce fear,anxiety and other negative emotions.They will focus on the health of themselves and their fetuses,and produce different Message requirement.In the process of searching and obtaining the required information,pregnant women have a certain degree of information sensitivity,and can actively search the information they need through information channels.However,through combing the previous studies,it is found that pregnant women have biased understanding and value judgment of health information,and their awareness of health information is relatively weak.In this paper,pregnant women’s health information awareness is defined as pregnant women can be aware of the impact of information on their own health,understand and express their health information needs,as well as the willingness to actively search for health information.Health information awareness is an important part of health information literacy.Weak health information awareness will directly affect pregnant women’s access,evaluation and utilization of health information.Therefore,it is necessary to analyze the factors that affect pregnant women’s health information awareness,understand pregnant women’s understanding of health information,cultivate pregnant women’s correct health information concepts and health information behaviors,and improve their health information literacy and health level.Based on the qualitative research method of grounded theory,this paper designs an interview outline for the research theme.Based on the interview outline,the researchers visited the East Hospital of XX First Central Hospital and XX Maternal and Child Health Hospital from September 21,2020 to November 9,2020.pregnant women were selected in the corridor outside the obstetrics and Gynecology Department of the hospital for face-to-face interview,and discussed the interview process on the basis of asking for my opinions.Finally,29 pregnant women were interviewed to understand their pregnancy conditions,explore their views,needs and willingness to search for health information.We used nvivo11 software to sort out the interview data,and extracted the influencing factors of pregnant women’s health information awareness through the three-level coding process of open coding,spindle coding and selective coding,It includes three dimensions and 11 main categories.Then,based on the relationship between categories,the theoretical model of influencing factors of pregnant women’s health information awareness is constructed,and the model is tested for theoretical saturation.The research results show that:(1)The level of health information awareness of pregnant women is generally low,and their understanding of the importance of health information is biased.When the inspection indicators are qualified,most pregnant women will not actively pay attention to health information and express their own health information when they have health problems.Demand,searching for relevant health information through Baidu,maternal and child apps,etc.,and willingness to actively search for health information is uneven.(2)The factors influencing pregnant women’s health information awareness involve three dimensions,namely the individual level,the information level and the social level.The individual level includes six factors: health information demand,health literacy level,time and energy,individual perception ability,individual health status and personality characteristics;the information level includes three factors: the credibility of information sources,information utility and information quality;the social level includes two factors:information support and emotional support.(3)Individual-level influencing factors have a direct impact on pregnant women’s health information awareness.Information-level and social-level influencing factors have an indirect impact on pregnant women’s health information awareness by influencing their individual perception and health information needs.They are not independent of each other,but interact with each other.Based on the results of the research,this paper puts forward countermeasures and suggestions to improve the health information awareness of pregnant women from the aspects of pregnant women,health information sources and social environment,In the aspect of pregnant women,pregnant women should establish a correct concept of health information and learn health knowledge during pregnancy;In terms of health information sources,we should improve the self construction of health information sources,strengthen the construction of health information release platform,and strengthen the supervision of health information,so as to improve the health information awareness and health information literacy level of pregnant women;In the aspect of social environment,family members should jointly create a good family atmosphere.Organizations such as hospital and libraries should strengthen health information literacy education for pregnant women and disseminate health information knowledge to provide health information services for pregnant women.And then improve the health of themselves and their fetuses.Escort them through pregnancy and safe delivery.