The Impact Of Online Health Care Communication,online Reputation And Service Price On Consulting Amount

The residents’ living standards in our country is rising,the consumption of residents’ health care is increasing as well.This situation leads to the increasing demand for medical resources.Coupled with a very unequal distribution of health resources in our country,therefore how to allocation of medical resources effectively becomes a concern of the whole society.Online medical community,as the innovative combination of health caring industry and the Internet,has made it possible to solve this problem.Through online medical community platform,patients can query doctors in details from various cities in China,and through the Internet,there is a way to interact with your doctor.But since patients and doctors cannot face-to-face directly,there is time and space of the partition,patients used to evaluate the doctor was very scarce professional technology and service level of information,making patients in great uncertainty of information.Between the interaction of doctors and patients,the doctor will be able to offer patients with information about the diagnosis,the treatment methods and the treatment effect and so on,so that patients can be able to receive adequate information to reduce uncertainty information.Online reputation can be used as a reaction to the doctors at the same time professional technology and service level of signal,online in the medical community,patients can look up at the doctor’ s personal homepage of their votes,which reduces the patient’ s information uncertainty effectively.So the how does the online medical doctor-patient communication and online reputation in the community reduce the patients’information uncertainty has important practical significance.This background of this study is based on the online medical community,to explain the influence of the doctor-patient communication,online reputation and price of consulting service on telephone inquiries.(1)In which way does online communicating reduces the uncertainty of the patient’s information,which affects the patient’s purchase behavior.(2)In which way does the doctors’ online reputation effects consumers’ purchasing behavior as a response of doctors’ professional technology and service level according to the online medical community represented by votes of doctors online reputation,study online reputation,is how to;(3)Due to the lack of professional medical knowledge,patients have few information of the doctor’ s professional technology and service level,in this environment,patients tend to use price of consulting services as a measure of the doctors’ professional technology and service level.(4)This research according to whether the patients with the disease for non-communicable chronic diseases,studied the adjustment of different kinds of diseases.According to the research question,we built up theory model of doctor-patient online communication,online reputation and consulting services for the influence of amount of telephone counseling.We use the sample data with statistics software for the empirical analysis,and reveal the doctor-patient communication online,online reputation and consulting service price is how to influence the telephone inquiries of the doctorAccording to the result of empirical analysis,the doctor-patient communication online,online reputation and price of consulting service on telephone inquiries have significant positive correlation.For different types of diseases,online communication plays a different role.Different diseases in a doctor online reputation and service price and the quantity of telephone counseling relationship,the adjustment.The purpose of this study is to explore the doctor-patient communication,online doctor online reputation and service prices in response the doctors professional technology and service level of signal is effective.In theory,this study enriched the relevant theories in the field of online communication and medical treatment.In practicing,it provides the ideas and suggestions for an online community of patients how to identify the quality of the doctor effectively,how can a doctor offer better service for patients,and how can the paltform guide doctors and patients more activily.