| This study used a combination of quantitative and qualitative research methods,through SPSS data analysis and logistic binary regression,to conduct KAP studies on the Synchronous Lateral Fertilization Technology of Rice Mechanical Transplanting for 197 rice farmers in Deshun Township,Taobei District,Baicheng City,Jilin Province.That is,the study on the cognition,attitude and adoption behavior of the synchronous side-deep fertilization technology of rice mechanical transplantation.The results are as follows:Farmers have a good awareness of the synchronous sounding fertilization technology for mechanical transplantation of rice,and the understanding channels include online channels and offline channels.Online channels for understanding the technology of simultaneous sounding and fertilization of rice mechanical transplantation include We Chat(friend circle,public account),news broadcast and central agricultural channel,agricultural APP,web browsing and video software such as Douyin and Kuaishou;Offline channels include neighborhood relations,agricultural technology extension personnel,new business entities or cooperatives,agricultural support policies,and demonstration on-site meetings of major rice technology collaborative extension projects.The measures or technologies used by farmers in the process of simultaneous deep fertilization of rice mechanical transplantation are ranked according to their importance into synchronous deep fertilization technology,special machinery,special fertilizer,capital and labor.Rice farmers have a good attitude towards the synchronous deep fertilization technology for mechanical transplantation of rice,and they are relatively satisfied with the current understanding of the synchronous deep fertilization technology for rice mechanical transplantation,and its recognition is high.The main reason for the recognition of the synchronous sounding fertilization technology for mechanical transplantation of rice is that the synchronous lateral deep fertilization technology for mechanical transplantation of rice can reduce costs,simple operation,reduce fertilization workload,increase yield,improve rice quality,and reduce ineffective tillers,strong resistance and reduction Water pollution is beneficial to the paddy field environment;The reasons for the non-recognition are lack of technical support,which is not conducive to the actual operation of rice farmers,synchronous side deep fertilization technology has high requirements on rice land,scattered planting land,difficult operation,high price of special machinery,high cost of special fertilizer and no synchronous side Deep fertilization technology related information or information update is slow,unable to meet the actual planting needs of rice farmers.Rice farmers have a good willingness to adopt the synchronous deep fertilization technology for rice mechanical transplantation,but the actual adoption effect is not outstanding.Only a few rice farmers have adopted the synchronous deep fertilization technology for rice mechanical transplantation.Among the internal factors that affect rice farmers adoption of the simultaneous deep fertilization technology for mechanical transplantation of rice,the gender of the household head,the educational level of the household head,the total time the household head is at home,whether the household head intervenes and decides on agricultural production activities,the rice planting area and the degree of mechanization are below 0.05 There is a significant positive correlation,and the age of those making agricultural production activities is negative.Among the external factors that affect the adoption of deep fertilization technology,support for agriculture policies,cooperative intervention and development,and deep fertilization technology support are positively correlated,while the price of special fertilizer for deep fertilization,the price of special machinery and the positive interaction between rice farmers are negatively correlated.Therefore,through the research of this article,the following suggestions are put forward: 1.Starting from the actual needs of farmers,multi-channels go hand in hand to promote technology to enhance farmers’ awareness.2.Strengthen the construction of agricultural professional cooperatives,increase the intervention of cooperatives,and realize the mechanized production of rice.3.Increase financial policy support,reduce farmers’ burdens,and promote changes in adoption behavior.4.To guide farmers form correct cooperative relations and promote the transformation of new rice technologies from individuals to groups. |
