| As we all know,the current momentum of world economic integration is increasing day by day,and the mutual circulation of capital,technology and talents among countries in the world is also constantly strengthening.In this international context,various industries in our country are also gradually integrated into the world economy,which leads to increasingly fierce market competition.In order to adapt to the changing trend of the economic environment and market demand,and also to explore new profit growth points,some home appliance companies have successively tried to use diversification strategies for scale expansion.As an industry with a high degree of marketization and strong competitiveness in my country,the home appliance industry is not only related to the improvement of people’s quality of life,but also reflects the law of my country’s economic development to a certain extent.Due to the particularity of home appliance products and the constant changes in the market environment,the development of home appliance enterprises is also facing great challenges.The competition among home appliance enterprises is no longer simply the competition of products or services,but the contest of the overall strength of the enterprises.Therefore,studying the impact of diversified operation of my country’s home appliance industry on enterprise performance will not only help enterprises to formulate better business strategies,but also help enterprises to achieve long-term and stable development of the business vision.Taking Joyoung Co.,Ltd.as the case study object,this paper firstly analyzes the motivation,degree and implementation way of Joyoung’s diversified operation.Then,by drawing a strategic map and selecting evaluation indicators,a balanced scorecardbased diversified performance evaluation system of Joyoung shares was established,and the Delphi method,the analytic hierarchy process and the efficacy coefficient method were used to explore the actual effects of enterprise performance under diversified management.Influence.Through the research,it is concluded that through the implementation of diversified management,the performance level of Joyoung Co.,Ltd.has been improved,and at the same time,it has a positive impact on the market share,research and development ability,bargaining power and management level of Joyoung Co.,Ltd.Finally,in view of the case of Joyoung Co.,Ltd.,this paper proposes that the enterprise should vigorously stabilize its main business,drive enterprise development with innovation,and reasonably choose diversified fields,in order to provide a reference for the diversified operation of home appliance enterprises. |
