Research On The Construction Of Regional Tourism Products In Changbai Mountain In High Speed Railway Era

With the continuous development of China ’ s social economy,tourism has gradually integrated into people ’ s lives.Tourism has become a new indicator to measure people ’s happy life.Tourism products are the core of the supply side of tourism.As a new type of transportation,the emergence of high-speed rail has changed the important element of tourism regional system-traffic.The opening of high-speed rail brings new opportunities and challenges to the development of regional tourism products.Therefore,it is of great significance to study the development of regional tourism products in the era of high-speed rail for the rapid and healthy development of tourism.Changbai Mountain region is an important tourism destination in Northeast China,with rich and unique tourism resources.However,due to backward transportation,tourism has not achieved rapid development.With the continuous construction and opening of Dunbai high-speed railway and Shenbai high-speed railway,it provides a new impetus for the development of Changbai Mountain regional tourism,and will have an important impact on the development of Changbai Mountain regional tourism products.Based on this background,on the basis of other scholars ’ research on the correlation between high-speed rail and tourism and the related research results of tourism products in Changbai Mountain,this paper first defines the concept of high-speed rail era,research area and tourism products.Secondly,this paper analyzes the development status of Changbai Mountain tourism products,summarizes the development conditions and product content of Changbai Mountain regional tourism products through data collection and investigation,adopts the method of network travel notes analysis,and uses big data acquisition software to collect and manually screen the network travel notes of Changbai Mountain tourism website,and analyzes them from the aspects of tourist source,travel time,travel traffic mode and tourists ’ perception intention.It summarizes the existing advantages and disadvantages of Changbai Mountain regional tourism products.Then,the influence mechanism of high-speed rail on tourism products is discussed.Starting from the theoretical discussion,the influence of high-speed rail on traffic accessibility in Changbai Mountain region is analyzed with the enlightenment of relevant cases.The results show that the construction of high-speed rail greatly shortens the weighted average travel time between Changbai Mountain area and other regions in the northeast,and the daily reach circle is expanded.The improvement of traffic accessibility will have an impact on the development of tourism products in Changbai Mountain area.Firstly,the improvement of location advantages will bring the accumulation of resource elements to promote the development of tourism products.Secondly,it increases the competition and cooperation between tourism products in Changbai Mountain area and tourism destinations along the high-speed railway.At the same time,the completion of high-speed railway greatly expands the tourist market in Changbai Mountain area,and provides an opportunity for the differentiated development of tourism products in Changbai Mountain area.Finally,based on the development status of Changbai Mountain regional tourism products,combined with the impact of high-speed rail on Changbai Mountain regional tourism products,following the concept of resource orientation,global development and ecological protection,this paper puts forward the construction countermeasures of Changbai Mountain regional tourism products in the era of high-speed rail.The first is to make clear the key tourism product development area and establish the tourism product development area centered on Erdaobaihe town;business MICE tourism product development zone centered on Songjianghe Town;the ethnic cultural tourism product development area centered on the Korean Autonomous County of Changbai.Secondly,it is proposed to promote cross-regional tourism product linkage,and realize the sustainable development of Changbai Mountain regional tourism products through tourism linkage with surrounding tourism destinations.Through the development of characteristic tourism products and the creation of full-season tourism products,the content of Changbai Mountain regional tourism products in the era of high-speed rail is enriched.Finally,following the concept of ecological protection,put forward the countermeasures to improve the Changbai Mountain regional tourism service facilities.