Research On The Strategic Transformation Of Foreign Contracting Engineering Company Of A

Facing the huge infrastructure demand of the belt-and-road and the refreshing of the infrastructure development of western developed countries such as Europe and America,A of firm has been facing a great opportunity for development.Firstly,this paper introduces the research background,research significance,research content and paper structure.According to the internal and external environment faced by a foreign contracting engineering company,we get the basic problems to be studied;Then it puts forward how to realize the strategic transformation of enterprises of A.The main content of this paper is the strategic transformation choice of a foreign contracting engineering enterprise.Therefore,this paper focuses on the relevant research of strategic transformation and enterprise value chain.This paper introduces the external environment faced by a foreign contracting engineering company,that is,the development opportunities and practical threats,as well as the market advantages and practical disadvantages of a foreign contracting engineering company itself.Using the methods of macro environment analysis,industrial environment analysis and competitive environment analysis,this paper analyzes the external environment faced by a of company;The internal environment of A of company is studied through enterprise resource and capability analysis,value chain analysis and business portfolio analysis.After analyzing the internal and external environment,this paper gives the strategic matrix of the enterprise with SWOT model,and finally puts forward the strategic choice of a contracting engineering company.Through the research,this paper comes to the conclusion that the strategic transformation choice of A of company is the vertical integration strategy.By implementing the vertical integration strategy,the industrial chain of the enterprise is extended,that is,the industry extends from the construction stage to both ends of design consultation and operation and maintenance,improves the value chain of the enterprise,helps to improve the profitability of the enterprise and enhance the comprehensive competitiveness of the international market.With the implementation of the vertical integration strategic transformation of company a,the enterprise complements the weaknesses along the value chain,and brings the design consulting and operation maintenance of construction projects into the business scope of the enterprise.By integrating the resources on the links of the value chain,each link of the value chain can produce synergy.The belt and road to effective strategic transformation,is to achieve effective cross border upgrading of value chain and promote the quality development and sustainable development of A contracting projects.It will make positive contributions to the strategy of "going out","the belt and road" and "building a community of human destiny".