Research On The Application Of Emotional Design Of Tourism Cultural Derivatives In Inner Mongolia

By using the concept and method of emotional design and combining with the symbols of Inner Mongolia tourism culture,cultural derivatives are designed to improve the purchasing power of tourists to Inner Mongolia cultural derivatives and promote the development of the industrial chain of cultural products attached to the tourism industry in Inner Mongolia.In the Inner Mongolia tourism culture derivatives of the past,to the design of the products are mostly limited to the specific form and content,there is no spirit or ordinary tourist souvenirs,lack of three-dimensional experience of tourism culture,few scruples tourism culture derivatives to take to person’s mental imagery and emotional experience,divided the product of spiritual connection with people,It is difficult to connect the emotional relationship between tourists and Inner Mongolia’s tourism culture through products,which makes the psychological and emotional needs of consumers unable to be satisfied,the characteristics of Inner Mongolia cannot be displayed,and the existing products are poorly sold and purchased.The study is to design practice of tourism in Inner Mongolia culture symbol as the breakthrough point,on the basis of the theory of emotional design,semiotics,the Inner Mongolia tourism culture derivatives emotional design as the research subject,through field survey and literature review method on Inner Mongolia tourism culture carried on the thorough investigation and study,The knowledge system of cultural derivative design related to Inner Mongolia tourism cultural symbols is formed,and some research methods and experience of regional cultural derivative design with national characteristics are summarized,which can be used for reference in the same type of design research.The innovation of this paper is to balance the perceptual and cognitive relationship between tourists and tourism cultural derivatives through the design and development of tourism cultural derivatives with characteristics of Inner Mongolia combined with emotional design thinking,and introduce product modality design thinking.With the goal of improving the derivative purchase experience of local and non-local tourists in Inner Mongolia,it focuses on the inheritance and dissemination of Inner Mongolia’s tourism culture and ethnic cultural traditions,and at the same time drives the development of Inner Mongolia’s overall tourism economic system...