Research On Innovative Design Of Horse Modeling Elements In Inner Mongolia

The horse culture is an emblematic symbol across the Inner Mongolian region.The spirit and connotation of the horse culture are condensed in horse modeling,which in return serves as a physical manifestation of the horse culture.A rich body of horse modeling provides valuable resources for the innovation and design of cultural and creative products.China's cultural and creative industry has gained rapid development in the 21st century thanks to substantially supportive policies,opening up a vast potential for the inheritance and innovation of the horse culture.Conducting innovative design based on horse modeling in the Inner Mongolian region can not only provide a new insight to relevant research focusing on cultural and creative product design,but also facilitate the inheritance and innovation of the horse culture.Starting with an examination of the types of horse modeling and centering around the inheritance and innovation of the horse culture,this paper presents a review of relevant studies of horse modeling in the Inner Mongolian region across different periods,and summarizes their cultural connotations,expressive forms and modeling characteristics.The case analysis approach is adopted to analyzed the advantages and disadvantages of existing cultural and creative products in the market,and questionnaire-based and field survey approaches are utilized to explore users' needs and the current status of the cultural and creative market.Drawing on the principle of cultural motifs,creative conversion and commercial value(the "3 C's Resonance Principle"),this study derives that innovative design of horse modeling should follow functional,creative and aesthetic principles.Product differentiation should be created by using new materials and processes and innovative thinking should be incorporated into the design of horse modeling elements while improving users'experience.Through extracting and redesigning horse modeling in the Inner Mongolian region,this study provides a reference for thinking and approaching to the development of cultural and creative products.