Analysis Of New Energy Technology Selection Strategy Considering Risk Aversion

With the increase of consumers’ awareness of environmental protection and the strong support of national policies,the new energy industry has ushered in new opportunities for development.For example,more and more automobile companies are considering the production of new energy vehicles and entering the new energy vehicle industry.However,as we all know,compared with the production of traditional products,the technology required for new energy products is not very mature,and some new energy parts and components still need to be imported,so the cost of producing new energy products is relatively high.In the face of an increasingly competitive market,in the context of the rapid development of the new energy industry,it is of practical significance to study how manufacturers choose new energy products.This article starts from the following two aspects and studies how manufacturers can choose new energy technologies to maximize corporate profits in different situations.First consider the selection of new energy technologies for manufacturers in the case of parts suppliers possessing new energy technologies,and introduce risk aversion characteristics to analyze the impact of risk aversion characteristics on the manufacturer’s equilibrium strategy.The study found that if the manufacturer is riskneutral,when the supplier’s production cost of new energy components is low,both manufacturers are willing to choose to use new energy components,but when the production cost of new energy components is high,the two companies All choose common technical components.When the unit carbon emissions of ordinary parts and components are relatively low,and the production cost of new energy technology parts is relatively low,choosing new energy technologies at the same time will fall into a prisoner’s dilemma;if the manufacturers risk aversion,the balanced strategy of the two manufacturers and the new energy The cost of spare parts is irrelevant,and they all choose to purchase common spare parts to produce traditional products.Secondly,considering the sharing of research technologies for manufacturers with new energy technologies,a model is constructed to compare and analyze the changes in the manufacturer’s decision variables and profits in the two situations of technology sharing and no technology sharing,and introduce risk aversion characteristics for further analysis.The study found that when a manufacturer has new energy technology,compared with no technology sharing strategy,technology sharing reduces the output of traditional products of both manufacturers,and the output of new energy products of manufacturers with new energy technology increases.Technology sharing has no effect on the prices of traditional products,while the prices of new energy products are reduced.When the cost of technology sharing is high,manufacturers with new energy technologies can only obtain higher benefits through technology sharing,but manufacturers who choose to introduce new energy technologies receive lower benefits.