Study On Tourists’ Behavior And Spatial Relationship Of Historical Gardens In Chengdu Based On Multi-source Data

Sichuan’s superior natural conditions and profound cultural heritage have bred a large number of well-known garden examples,especially with the Chengdu Plain as the core area,which gave birth to many historical gardens with important value and protective significance.As an important local garden style,Chengdu historical gardens have been enriched in recent years,although relevant theoretical results have been enriched,but there are still many aspects to be improved.Therefore,this research takes Chengdu historical gardens as the main research object,takes "visitor behavior" and "garden space" as the starting point,and first combs the theories about the relationship between tourist behavior and space.Secondly,using traditional data,network social media big data and other multi-source data methods to determine the key garden cases studied in the thesis and the Chengdu historical garden space satisfaction evaluation system based on tourists’ use.On this basis,field surveys,spatial surveying and mapping,interview records of typical garden spaces in selected key historical gardens in Chengdu were carried out,and the relationship between tourists’ behavior and space in Chengdu historical gardens was analyzed.In addition,a structural equation model(SEM)of factors affecting the satisfaction evaluation of visitors to Chengdu historical gardens was further constructed,and an empirical analysis was made on the relationship between tourist behavior and space in Chengdu historical gardens.Finally,from the empirical analysis of tourist behavior and spatial relationship structural equation model(SEM)in Chengdu historical gardens,and based on survey statistical data analysis and spatial analysis,the strategic suggestions for future preservation and renewal of Chengdu historical gardens are proposed.The main research content and related conclusions of this paper are divided into the following aspects:1.Theoretical research on tourist behavior and spatial relationship.From the perspectives of traditional gardening and modern public open space,it analyzes the related theories,space elements,and space types of garden space,and analyzes the psychological needs,behavior characteristics and activity types of visitors from the perspective of environmental behavior.2.Selection of key cases of historical gardens in Chengdu and analysis of network big data technology.Through traditional basic data,the main research objects and research scope of Chengdu historical gardens are determined.On this basis,using big data related technology to conduct semantic mining on social network media comment data,and finally selected Wuhou Temple,Du Fu Thatched Cottage,Wangjiang Tower and People’s Park as the key cases of this thesis research.3.Spatial classification of Chengdu historical gardens and analysis of tourists’ behavior.Combining the results of the initial investigation and the division of predecessors and scholars,the space types of Chengdu’s historical gardens are divided into: recreational space,transit space and recreational activity space.Wuhou Temple,Du Fu Thatched Cottage,Wangjiang Tower and The corresponding typical garden space node in People’s Park.At the same time,referring to the existing results and combining the big data analysis of online social media,the types of tourists’ behavior in Chengdu historical garden space were classified and summarized.4.Based on the multi-source data processing method of the comprehensive use of traditional data sources and social network big data,the historical garden space evaluation system was constructed,and the evaluation index and system were revised and perfected,and finally the Chengdu historical garden space satisfaction based on the usage behavior of tourists was formed The evaluation system includes 6 first-level indicators,20 second-level indicators and 73 third-level indicators.5.Construction of structural equation model and model-based questionnaire survey of factors influencing satisfaction evaluation of Chengdu historical garden space.Based on the establishment of the evaluation system,a structural equation model of the influencing factors of Chengdu historical garden space visitor satisfaction evaluation was constructed,the structural equation model and the construction process were briefly introduced,and the field survey statistical questionnaire was designed based on the structural equation model,and data collection was carried out.And analysis.6.Analysis of the relationship between tourist behavior and space in Chengdu historical gardens.Through the questionnaire survey and spatial node mapping of selected typical space nodes of Chengdu historical gardens,we explored: the overall evaluation of Chengdu historical garden spaces;Chengdu historical gardens’ rest and sightseeing spaces,traversing spaces and entertainment spaces and tourist behavior According to the evaluation score,the spatial analysis of the typical garden space nodes with higher evaluation is carried out.7.Based on the structural equation model empirical analysis of the factors influencing the satisfaction evaluation of Chengdu historical garden space used by tourists,the protection and renewal strategy is proposed.Based on the questionnaire data collected in 4 key historical gardens in Chengdu,the empirical analysis of the structural equation model was completed.From the perspectives of structural equation model empirical analysis,survey data analysis,and garden space analysis,the protection and renewal strategies of Chengdu historical gardens in four aspects: transportation organization,cultural connotation,safety protection,recreational facilities and three different garden space types are proposed.