Research On Service Marketing Strategy Of Jet Business Of Aviation Enterprises Company A

With the development of infrastructure construction of the general aviation industry in China,policies related to low-altitude control are gradually improved,and the general aviation industry in China has entered a stage of comprehensive and high-speed development.With the development of general aviation industry,the high-end travel market has also been well developed.The business jet market has experienced rapid growth in number for four consecutive years,and is expected to have greater improvement in the next few years.As the world’s leading business jet operator,A company’s business jet subsidiary,studying its marketing status in China has A very practical reference value for the development of China’s business jet.Firstly,the PEST analysis method is adopted to analyze the competitive environment of customized services of A company’s business jet subsidiary from the aspects of policy,economy,culture and technology,so as to understand the current market environment of China’s business jet.The consumer structure and main competitors of A company’s business jet subsidiary are also studied.Then,based on STP theory and 7PS theory,the marketing status of customized services of A company’s business jet subsidiary was studied mainly from the perspective of A company’s development status,scale,market segmentation and positioning,so as to analyze the problems existing in the marketing strategy of customized services of A Company’s business jet subsidiary.Finally,on the basis of the above,the optimization scheme is proposed for the customized service marketing strategy of company A’s business jet subsidiary,and relevant measures are proposed to ensure the implementation of the strategy.The appropriateness of marketing strategies can directly affect the development prospects of aviation.Marketing strategy management is of great significance to enhance the competitiveness of enterprises.The purpose of studying the marketing strategy of A company’s corporate jet subsidiary is to promote the competitiveness of A company’s corporate jet subsidiary in China’s market,so that A company’s corporate jet subsidiary can obtain better economic benefits and bring experience for reference to the development of China’s corporate jet.