Research On Automobile Interior Perceived Quality Based On Aesthetic Arousal Theory

With the development of automobile design,the aesthetic experience of interior represented by perceived quality has become the main focus of enterprises and users on interiors.However,the current interior perceived quality research is mainly carried out in the form of objective data measurement and scoring,and its research thinking is biased towards engineering thinking and lacks aesthetic thinking.Therefore,it is impossible to vividly and accurately describe the design effect of interior perceived quality,and it is difficult to be understood and applied by designers,and it also causes the problem that users cannot meet the quality requirements of interiors.In this context,this thesis takes the automobile interior perceived quality as the research object,starting from the aesthetic perspective,based on the theory of aesthetic arousal theory and related principles of aesthetic experience,to study the quality perception characteristics of automobile interiors by users,and explore the relationship between the overall perceived quality of automobile interiors and the perceived quality of various design elements,and attempts to build a framework for the automobile interior perceived quality,to provide new ideas for the perceived quality design of automobile interiors.First,this thesis establishes the relationship between the perceived quality of automobile interiors and the principle of aesthetic arousal.Based on the "most advanced,yet acceptable" principle embodying the aesthetic arousal theory,the research starts from the relationship between the perceived quality of interiors and aesthetic experience,and refers to the concept of music loudness,and put s forward the concept and theoretical model of perceived quality loudness of automobile interiors to describe the psychological mechanism of users’ perception of interior quality.Next,the study tests the validity of the concept of perceived quality loudness and the theoretical feasibility of the research idea of combining aesthetic experience with the concept of the music field through the "Perce ived Quality Experiment of Automobile Interior Components".Secondly,the research summariz es the way of expressing the quality of expert users based on past school projects and corporate internship experience,and through the " Automoibile Interior Perceived Quality Design Element Extraction Experiment",summarize s the way ordinary users obtain the interior quality.By comparing the differences and commonalities between the two,the dimensions and objects of the follow-up research are clarified,and it is found that there are fluctuations in the perceived quality of interiors.Next,this thesis further explores the relationship between the perceived quality of interior s and the aesthetic arousal theory.Based on the principle of “unity in variety” embodying the theory of aesthetic arousal,the study draws on the dynamic concept representing the change of music loudness and its influence mechanism on the aesthetic effect of music,and puts forward the concept of dynamic of automobile interior perceived quality to explain the relationship between the overall and local perceived quality of the interior and its influence on the quality perception effect,and tests its effectiveness through the "Automobile Interior Overall Perceived Quality Experiment".Then,based on the above research results,this thesis constructs an automobile interior perceived quality characterization framework based on perce ived quality loudness and dynamics,and analyzes and evaluates the overall perceived quality of the interior and the user’s perceptual effect.Finally,the research shows the application of the interior perce ived quality characterization framework based on perceived loudness and dynamics in the design process through the pickup truck interior design project.In addition,the thesis also looks forward to the future development of the characterization framework based on the development trend of interior design.The research believes that the interior perc eived quality characterization based on loudness and dynamic of perceived quality can vividly describe the interior quality perception design goals and effects and can decompose the relatively abstract goal of automobile interior perceived quality design into concrete interiors component features and modeling volume perception quality loudness design tasks,thereby enhancing the designer’s ability to understand design goals and perform design tasks.At the same time,with the development of intelligent driving technology,this characterization will be further enriched and perfected,and will provide new idea s for the perceived quality design of automo bile interiors.