| Against the background of the global energy crisis,in order to effectively solve current problems,environmental pollution and fuel supply and demand matching,all countries in the world have further increased their agendas and started to invest in new energy development strategies.The carbon emissions of air transportation account for about 2% of global carbon emissions,and it is still growing rapidly,making it one of the main areas of energy conservation and emission reduction.China’s aviation ground service equipment(GSE)" change from oil into electricity " policy is an important measure and means for China’s civil aviation industry to implement the national energy conservation and emission reduction strategy.France company T is a long-established company specializing in the production of aviation GSE.Their products cover 15 series of aviation GSE.The research on the electrification of aviation GSE from the1980 s,and the full electrification of 6 types of GSE was completed in 2017.Thanks to more than 10 years of experience in civil aviation and sales work with rich experience,I have conducted a comprehensive analysis and detailed operation status of electrical equipment.Start with development and combine industry.The SWOT model is used to analyze the pros and cons of various production and operation companies coming to China,and the STP theory is used to explore market positioning and target customers’ equipment energy-saving French companies coming to China.Finally,through the marketing 4R theory,this article analyzes the actual situation and problems of marketing,the ground electrical energy-saving company T.article on the ground service equipment sales company T on trafficking.Analyzes the defects on the basis,and proposes targeted improvement measures.Clarify the marketing direction,improve marketing measures,and provide a feasible reference for similar domestic enterprises. |
