Study On Experiential Comprehensive Cultural Space Design

As the economic development of our country enters the fast lane,the cultural pursuit of spiritual level has become a topic of more and more attention.The construction of cultural space with diversified characteristics has attracted more attention of the whole society.In addition to the mature physical bookstore,library,museum,exhibition hall,art museum and other cultural spaces,a large number of public cultural spaces named "urban study","profit space" and so on have been poured into the public view.In today’s society,due to the rapid development of the Internet and the continuous upgrading of new media,the traditional reading habits of the public have changed significantly.Among the reading habits of readers,the traditional reading proportion mainly based on paper version of books has gradually declined.The online e-reading mode,which is based on portable and easy to store electronic products such as smart phones,electronic books and tablet computers,has become a popular way of life for modern people.This phenomenon makes a large number of real Bookstore cultural space with the single function of selling books closed down,and the trend is still spreading.Besides the development of e-commerce and the change of consumers’ reading style,the innovation mode and cultural service,cost and market positioning change are more important.For the above reasons,in order to get rid of the decline trend and start to transform,more and more physical bookstores will integrate into daily life,culture and art functions such as catering,leisure,entertainment,cultural salon,etc.,to form an experiential comprehensive cultural space,and bring more diversified experience to every consumer.However,although such a change does bring "vitality",the rise of experiential comprehensive cultural space has improved the plight of the real bookstore at present,but there are still many problems in the content,design methods or methods of cultural space design in the environment of "experience economy".The main contents and achievements of this paper are as follows:(1)This paper makes an investigation and analysis of the experience type comprehensive cultural space at home and abroad.Based on the experience economics theory,consumer psychology and other basic theories and the outstanding comprehensive cultural space cases at home and abroad,this paper puts forward the research strategies of space design in the contemporary experiential comprehensive cultural space.The paper takes the scene experience design as the leading point,strengthens the sensory experience in the space and the artistic conception relevance of the space and space as the innovation point of this paper.(2)Through the study of the development of cultural space in China,the paper analyzes the reasons for the desolation of traditional physical bookstores,and analyzes how to transform the traditional bookstores;In addition,the necessity of the rise of the experiential comprehensive cultural space is obtained from the rise and development of cultural space.This paper defines the concept of experiential design and experiential comprehensive cultural space.Combined with the theoretical research of relevant interdisciplinary,the importance of experience marketing,environmental psychology and color science to the design of experiential integrated cultural space is expounded.(3)This paper studies the excellent comprehensive cultural space cases at home and abroad from many perspectives.The design elements of environmental psychology and color science were extracted from the Jewish Museum in Berlin and the Aung Zan polyhedron library.The method and ideas of design concept expression were extracted from Chengdu Fang Institute and call me mosaic bookstore in Guangzhou.The method and ideas of design style expression were extracted from Mulan Fang and Hangzhou harbook bookstore in Hebei Province,The design method is extracted from zhongshuge in Suzhou and Yueyi bookstore in Shanghai.Based on the advanced experience of excellent cases,this paper describes the design content and characteristics of this paper.(4)Based on the relevant theoretical basis and the learning experience of excellent cases,this paper conducts empirical design research in the nine chapters cultural space design of Chaoyang District,Beijing.Based on the analysis of the location background of cultural space and base and crowd in Chapter 9,this paper is full of sensory design and plot design language,which is used to design the plot,experience and color comfort,and to design the decoration materials,light collocation and spatial landscape.This study combines the advantages of the experience integrated cultural space,and also integrates its own innovation points,which provides a more perfect design idea for the experiential comprehensive cultural space.Finally,the paper estimates the design impact of experiential cultural space and prospects its future development.