| Shenzhen is the first special economic zone opened by China’s reform and opening-up policy.It is in a leading position in terms of construction speed and development level.Thanks to its location advantages,Shenzhen was affected by Hong Kong and Macau in its early days,making it faster to obtain information than any other cities.In 2003,Shenzhen advocated establishing the "Culture-based City" strategy in the development of urban culture.Driven by policies,the cultural industry in Shenzhen is developing rapidly and the industrial chain is complete.With the steady-state of urban development and the accumulation of wealth,people began to transform their material needs into spiritual ones.As the tertiary industry,interior design has been allowed to "make a big deal".More and more domestic designers have begun to take on important tasks,and customers have a high degree of specialization,and various professional interior design companies have also begun to emerge.The interior design industry in Shenzhen has achieved outstanding results both in terms of development speed and quality.Interior design was initially separated from architectural design.Since then,many designers have gained more discourse power gradually and established their design companies independently.Later on,those companies have driven the operation of the whole industry chain related to it.Thirty years ago,it was difficult for domestic companies to cooperate with international brand management companies,and they were also unable to win international awards.Now it has become the norm for Shenzhen interior design companies to win international awards.It proves that the interior design in Shenzhen is playing a significant leading role.From the 1990 s to the early 21 st century,the first batch of professional interior design companies founded in the name of designers appeared in Shenzhen.Now,these companies have accumulated more than twenty years of experience and gradually developed their unique features affected by both the market and its founder.This article takes Shenzhen Ziren(YZ)Environment Design Co.,Ltd.as an example to explain three aspects of interior design companies in Shenzhen.First,it aims to learn more about interior design companies and designer groups in Shenzhen.Second,it explores the social background of the emergence and development of interior design companies in Shenzhen.Third,it sorts out the management methods of small-scale design companies in Shenzhen,especially how the designers’ taste promotes the realization of their value and put thoughts on the identity of designers and the recognition of design value.This article studies design companies from the perspective of design culture.Design companies,designers,and design work together constitute the main body of the design culture of the design company.Among them,the designer’s values and professionalism are the soul of the design culture of YZ Design Company;The design management and company branding implemented in the design company are the key to the cultural communication of the design company;Holding the consumer group is the foundation for the realization of the design culture value of the design company.These four aspects together constitute the design culture system of YZ Company.Through the analysis of design cases from Shenzhen YZ Environment Design Co.,Ltd.,this article demonstrates the industry effect that YZ company was driven by the design culture.Besides,this article not only digs into the specific cultural morphemes and spiritual connotations in the design cases but also restores the designers’ creative state and design ideas.What’s more,it shows the design process,and finally presents the cultural image of the design company.Moreover,this article hopes to present the existing characteristics of Chinese interior design companies in depth.Furthermore,it also hopes to demonstrate the persistence of contemporary Chinese interior design companies in terms of design value and design taste,and the design management. |
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