Research On The Impact Of Z Company’s R&D Investment On Core Competitiveness

With the looming era of intelligent cloud interconnection and the deepening of economic globalization,the market environment facing enterprises is constantly changing,and the importance of technology research and development to the survival and development of enterprises has become increasingly prominent.More and more companies are trying to increase R&D investment Seeking to fundamentally enhance the competitiveness of enterprises.However,according to different industry practices,whether R&D investment can improve the core competitiveness of enterprises is a matter of great concern to the academic and industrial circles.This research takes Z company as the research object,and on the basis of in-depth analysis of the company’s operating status,through the integration of annual report information,the company goes to the company site to obtain relevant operating data,and proposes the company’s R&D investment,R&D manpower investment and R&D intensity.In order to further clarify the impact of company Z’s various R&D investment indicators on core competitiveness,this paper analyzes the competitiveness factor based on five factors:capital operation,internal management,market operation,technical capital,and social capital.Second-level indicators,15 third-level indicators were selected to measure core competitiveness,and a measurement model for enterprise core competitiveness was constructed.Based on the statistical analysis of empirical data,research has been carried out on the influence of factors such as enterprise R&D investment,R&D manpower investment,and R&D intensity on the core competitiveness of enterprises.The results show that R&D investment,R&D manpower investment,R&D intensity,etc.have a significant positive impact on the company’s core competitiveness,namely:R&D investment is positively related to the company’s core competitiveness,R&D personnel investment is positively related to the company’s core competitiveness,R&D The intensity ratio is positively related to the company’s core competitiveness.Finally,this article proposes to enhance the company’ s core competition from six aspects:establishing a long-term competitiveness positioning and development strategy,stabilizing the proportion of R&D intensity,focusing on the cultivation of scientific research personnel,improving the level of R&D,improving the application of results,and accelerating the construction of smart ports.force.The research in this article can not only provide an important reference for the construction of Z company’s core competitiveness,but also provide a reference for other technology-based enterprises to build core competitiveness.