Study On The Design Strategy Of Intrusive Space In Commercial Complex

With the improvement of people’s living standards,consumers’ understanding of shopping has changed.They are no longer limited to simple shopping,but focus on the spiritual enjoyment in the process of shopping.Commercial complex not only meets the needs of consumers in terms of format and function,but also needs to have a good sense of experience in the space.As an important part of the commercial complex,the guiding space in the commercial complex can extend the time for consumers to stay and stroll in the commercial complex,and enhance the attraction of the internal space of the commercial complex.In this paper,the related concepts,functions,types and functional multiplicity of internal guiding space are expounded,and the related theories and influencing factors are analyzed.Taking the internal guiding space of Urumqi commercial complex as the research object and consumers as the research group,through the comparative analysis of the research data,this paper understands the actual use of the internal guiding space of the commercial complex,analyzes the internal guiding space in the case,and analyzes the design characteristics of the guiding space of the classic cases of domestic commercial complex,The key elements of guiding space are obtained.The principles of difference,accessibility,interest and continuity of guiding space are summarized.According to the advantages of the guiding space,combined with the layout of business forms,the collaborative design strategy is put forward.Starting from the space form,interface,scale,sequence,vertical traffic facilities and theme design,the guiding space design strategy is obtained,so as to provide a theoretical basis for the guiding space design of the commercial complex in the future.Finally,looking forward to the future,this paper expounds the deficiencies of the research on the internal guiding space of commercial complex and the direction of future research.