| Following the 40 years of reform and opening up,Guangdong DB Construction Group has embraced opportunities,challenges and difficulties,and has developed from a construction team into a large-scale construction enterprise integrating design,construction and general contracting services,and has achieved remarkable results in stages.With the advent of economic globalization,the impact of the high-tech era,the use of big data and cloud computing,digital modeling and assembly-style exploration,the new era has new requirements for construction companies.With the global economic slowdown and domestic stable development policies,finding a suitable strategy has great guiding significance for the development of enterprises.Based on historical data and the actual situation of the company,use literature analysis,field interviews and research methods,and model analysis to explore the company’s development strategy,fully understand the actual situation and conditions of the company,and recognize the advantages and disadvantages of the company and the opportunities and threats it faces.The existing problems of the enterprise and the recognition of the advantages of the enterprise,the excavation and search for the suitable development strategy direction of the enterprise.Guangdong DB Construction Group strengthens its original solid foundation,strengthens its core competition conditions,rapidly expands to strive for a larger market share,and grasps the development opportunities of the new era.The company level can implement an integrated and comprehensive development strategy.The way of competition at the enterprise operation level can implement a cost-leading model,using the characteristics of large-scale enterprises and low concentration cost advantages to form industry competition barriers,so that backward competitors cannot participate in the competition of projects and obtain competitive advantage conditions Under the excessive return,strive to occupy more market share.Corporate functional level strategy,the various functional departments of the company integrate resources to support the strategic development of the company and provide corresponding guarantees,increase group branding operations and human resources construction,form a financial strategy for efficient financing channels,and implement a production strategy for integrated raw material procurement. |
