Research On The Relationship Between The Logic Of Automobile Industry System And The Logic Of Enterprise Development From The Perspective Of Attention

Enterprise development process influenced by multiple factors,national policy and market trend is a must to pay attention to factors in the process of enterprise development,at the different enterprises in the same external environment finally showed obvious difference,the direction of the enterprise development for scholars to study the effect of environment for enterprise development,but for enterprise development to the differences of root cause has not been made clear explanation.Automobile industry is one of the pillar industries of the national economy development,throughout the history of the auto industry in our country,foreign brand cars has been a larger share in the automobile consumption market,automobile enterprises in our country and foreign cooperation start after the accession to the wto,and the first batch of cooperation with foreign automobile enterprises mainly state-owned enterprises,private enterprises are starting from scratch.After years of fierce competition in the automobile market,the performance of the state-owned enterprises which were the first to get the cooperation opportunity from foreign enterprises was not as good as that of the private enterprises which were rising up.At the same time,when the state officially vigorously advocates the development of new energy vehicles at a key historical point,the first response and actual response are still private enterprises.Today,in the market of new energy vehicles,private enterprises occupy the majority of the market share.In the same external environment,state-owned enterprises and private enterprises of automobile enterprises show significant differences in the development process,which eventually leads to different market competition.According to existing studies,attention plays a crucial role in the development of enterprises.Therefore,can we study this phenomenon from the perspective of attention?Therefore,this study focuses on the interpretation and research of the following three questions :(1)What is the distribution of attention in the development process of automobile enterprises with different organizational identities?(2)What is the impact of market and policy on the allocation of corporate attention?(3)What is the relationship between institutional logic and enterprise development orientation? Through the double case analysis method,FAW and Geely are selected as the research objects.With the enterprise attention as the entry point,the mechanism of the influence of institutional logic on enterprise attention is explored.With regard to the external situation of enterprises,market factors and national factors are the main factors.The evolution process of market logic and policy logic of the automobile industry is deeply analyzed.Meanwhile,the development logic of enterprises is summarized and refined,and the connection between external institutional logic represented by market logic and policy logic and enterprise development logic is explored.Through the research,this paper draws the conclusion that(1)during the development of automobile enterprises,we pay attention to the business sector which is directly related to the enterprise profit and the non-business sector which is not directly related to the enterprise profit,there is an essential difference in the focus of attention between private and state-owned enterprises,state-owned enterprises,because of their special organizational identity,pay more attention to the allocation of non-business sectors than private enterprises(2)the market logic reflected by market factors and the policy logic reflected by national policy factors have an important impact on the allocation of corporate attention,the attention allocation of state-owned enterprises is characterized by attentional dilution while private enterprises are characterized by attentional convergence(3)the external institutional logic is significantly related to the development logic of enterprises,the difference in the resource base of private enterprises and state-owned enterprises leads to different enterprise development logic,which leads to different trends and trends of enterprise development logic in the external situation where market and state factors are important influencing factors,at the same time,the connection between the logic of market policy and the logic of enterprise development can be better reflected by the Matrix Diagram.The external institutional logic shows a trend from joint ventures for medium-and low-end brands to independent ones for medium-and high-end brands,and the state-owned enterprises represented by FAW show a development path from medium-and high-end brands to medium-and low-end brands in their development,private enterprises,represented by Jilly,have developed from low-end brands to medium-and high-end brands.