Design And Innovation Of Culturaland Creative Products Of The Palace Museum In Beijing

In the Internet era of economic globalization,people are meeting the basic needs of daily necessities,and also began to pursue the cultural and artistic value of the product.Our museums have facing the public’s innovation and upgrading for their own literary products in the face of mass and spiritual demand,and create a lot of excellent literary works,such as the bronze mask cookies,moon cakes,Nanjing Science Museum,such as Samsung Pile Museum.Salt duck decixing,Taipei Palace Museum’s Cui jade cabbage umbrella,etc.,deeply loved and sought after.The Beijing Forbidden City has also attracted many independent designs of domestic and foreign countries in recent years,and the historical cultural relics of the Forbidden City are the original source of the Forbidden City.After five years of research and development to the end of 2018,the Beijing Forward Museum has broken through 10,000,sales broke through nearly 10 billion times in 2015.In 2017,the income has been as high as 1.5 billion,the Palace Museum Talking: "We can say that every thing sold in the Forbidden Palace store is research and development." The Forbidden City taps its own cultural relics and cultural resources,and the characteristics of these resources as the source of cultural life,and has driven a lot of popularity of colonies,which also makes it more by the public.However,for the Palace Museum and even the domestic museum,how can we make our country’s cultivation from a simple product to the industry’s level,and further explore more.Museum Wenchuang products are the latest directions in the development of the museum.It is also the latest content of the cultivation of the cultivation of the cultivation of the Wenchong Industry.This article will analyze the existing cultural form of Beijing Forbidden City,and contact the current Internet marketing line marketing model to explore the Beijing Palace Museum.Comparative analysis of the National Well-known Cultural Heritage Museum,with the design method of the existing cultural product in Beijing Palace Museum as an example study and its gap for better improvement and innovation.Exploring how the Beijing Palace Museum uses the characteristics of the museum and the special design,design innovation and develops a very optimistic cultural and creative product in marketing sales data,and how to make the museum into real "culture" in the current social environment.The power of communication and era "is one of the great significances of our country from the improvement of innovation in the manufacturing big country.