Research On Sharing Fresh Logistics Packaging Design Based On Service Design

In recent years,fresh e-commerce has entered people’s perspective with diversified modes,and online shopping of fresh food has become one of the important ways to buy fresh food.Due to the particularity of fresh,the packaging form and the delivery method of logistics have become important decision points for people to buy fresh online.In this paper,according to the present situation of sharing fresh logistics packing boxes from the service part,Uses the method of observation,survey questionnaire,expert interview,brainstorming,user experience sketches,card sorting,desktop research services such as design method,around the service system of physical contact,interpersonal contact and digital contact,sharing fresh box service system is proposed,in terms of product design for logistics packaging.At the same time,the client logistics small program to improve.And carries on the extension to the fresh box business model.The main contents are as follows:1.According to the summary and arrangement of the Shared logistics system,the development direction of the new digital Shared logistics service at the logistics enterprise end,enterprise B end and consumer C end is obtained.2.Investigate and analyze users by means of observation,interview,questionnaire and desktop collection.By combining qualitative and quantitative methods to obtain the needs of target users,and according to the portraits of target users and the journey charts of users,the directions of fresh box consumers in commodity,experience,cost performance,fast logistics and humanized service are obtained.3.With interpersonal,physical and digital contacts as the core,fresh logistics packaging box modeling was designed according to user experience map process.First,combining the express cabinet with the uav,a new mode of transportation is designed for intelligent unmanned vehicle and uav module,and its shape is designed in an exploratory way.Secondly,the size standardization and stacking design of fresh box are carried out,and the fixed structure is adopted.The buffer packaging and outer packaging are fixed and recycled to maximize the utilization and recycling of the box to achieve reduction,green and sustainable.At the same time,combined with the above points and fresh box brand positioning fresh box design innovation.In addition,improved logistics distribution client small program,through the small program to convey the user-centered product concept,for users to provide a good user experience.4.Extended the new fresh logistics service model,and added the leasing and renewal of fresh packing boxes,as well as the commercial activities of unmanned fresh vending machines in the new system.While creating a fresh experience for users,the circulation of fresh boxes is Shared to form a good ecological closed loop.