| The development of automobile industry reflects the modern industrial level of a country,which greatly affects the industrial structure and economic development of China.With the gradual improvement of China’s economic level,the development of new energy vehicles has become increasingly prominent.As a leader in the new energy automobile industry,S company has a certain position and influence in China’s automobile industry.This paper analyzes the overall business situation of S company through the internal financial analysis and horizontal comparison of s company,and reveals the existence of S company through the analysis of various absolute and relative indicators At the same time,it also provides favorable information and data for the development of the whole automobile industry,so as to promote the long-term development of China’s automobile industry.Starting from the related concepts and theoretical basis,this paper expounds the concept and content of traditional financial statement analysis,analyzes the shortcomings of traditional financial statement analysis,and summarizes the concept,content,analysis steps and advantages of Harvard analytical framework,with sustainable growth theory,stakeholder theory,capital structure theory,decision-making usefulness view and asset liability view On the basis of this,the following analysis is carried out.According to the current situation of the automobile industry and the general situation of S company,this paper analyzes the strategy,accounting,financial and Prospect of S company based on the Harvard analysis framework,and puts forward some suggestions for the future development of S company.According to the relevant research in this paper,we can see:(1)s company is in a good development environment,its cost is low,can form scale economy,has certain technical foundation in the industry,but in the core technology is far less than the advanced countries;(2)due to the proportion of accounts receivable in the total assets,s company’s bad debt risk still exists;(3)s company’s debt paying ability exists Some problems,the current high asset liability ratio of the company,leading to the company in the repayment of debt there is greater pressure;(4)s company has a good development prospects,but will face some operational risks.Based on this,this paper puts forward the following suggestions:(1)seize the opportunity,increase research and development,improve the technical level,market segmentation according to the diversified needs of consumers to better meet the needs of consumers;(2)strengthen inventory management and improve asset utilization efficiency;(3)adjust business strategy and investment structure,improve debt paying ability and operation ability,and strengthen cost management(4)improve the management mechanism,improve the technical level,use financial leverage to reduce their own financial risk,strengthen internal control,and improve the level of governance. |