Research On ZH Company’s Marketing Strategy Of V7 Product In Northeast Market

After the Third Plenary Session of the Eleventh Central Committee,China implemented two steps of reform and opening up.On the one hand,it adopted a transitional domestic economic reform and on the other hand,it adopted a proactive economic policy of opening up to the outside world.In the course of 40 years of reform and development,despite the complex and changeable foreign situation,the domestic political situation of China’s steady progress and steady development has led to a sustained growth of China’s economy.Of course,a series of problems have emerged that need to be solved.For example,the air index is not up to standard,and the smog weather has repeatedly exploded.In order to be able to contribute to winning this battle of the blue sky,despite such a fierce competition environment,ZH Company has cooperated with BMW for many years.The advantage,The rapid judgment of the ever-changing market environment,the enhancement of its own national brand advantages and top technical advantages,through the M8X module platform jointly built with Magna,developed the first born with the giant gene V7 products.This paper intends to study the marketing strategy of the Northeast market of ZH company’s V7 products.From the impact of national policies on passenger car sales and environmental requirements in the Chinese passenger car market,the restrictions on passenger car manufacturers have been continuously upgraded.This paper discusses the background and practical significance of the research from the aspects of company development and V7 product configuration.At the same time,based on PEST analysis model,the macro environment of Northeast market is analyzed in detail.The industrial environment of ZH Company is analyzed in detail based on the Porter Five Force Analysis Model.Based on the supply procurement department,production workshop department,marketing department and after-sales service department,the internal environment of ZH company was analyzed in detail.At the same time,based on SWOT analysis and STP analysis,according to the theory of 4Ps marketing mix,ZH V7 products are tailor-made for a set of local marketing solutions in the Northeast market.In order to enable the formulated marketing strategy to be implemented accurately and efficiently,the product quality of V7 and the financial funds,marketers,and marketing networks of ZH companies are elaborated to ensure that the marketing strategy formulated is carried out smoothly.