Research On Marketing Strategy Of M Product Of SR Instrument Company

As the first listed analytical instrument company in China,SR company plays a leading role.However,the company did not make good use of the "first listed" enterprises in the industry to do a good job in marketing related products.With change of M products and technology,many small and medium-sized enterprises competing goods followed,SR company as a leading domestic M product research and development production more and more is not obvious,with respect to its M product sales declining in the global market,the market price of the product price is declining at the same time,in this paper,the home court advantage will rely on the Chinese market,for the M's domestic products for a more suitable for the SR company's maneuverability stronger marketing strategy.Through the reasonable design and proper implementation of this paper,the market share of M products will be increased,so as to increase enterprise revenue.This article applies the relevant theories of marketing,integrated PEST and SWOT,STP and 4P theory analysis methods to all aspects,such as,multi-angle analysis,by analyzing the current situation of the SR products marketing,through the SWOT analysis matrix,clear target market and market positioning,formulate relevant marketing strategy,the implementation of marketing strategy of security measures are put forward.