Research On Emotional Measurement Method Considering Multidimensional Design Features Of Product Appearance

Today’s society is a time of perceptual and pursuing individuality.Consumers are based on their own will to buy the things they like.The issue of how to define the user’s"like"and design products that meet the user’s preferences attracts numerous scholars to explore.Now,we have entered the era of emotional design.The measurement and recognition of the product induced emotion is the basis of emotional design.The main purpose of this paper is to explore what objective physiological indicators can reflect the product to the consumer sentiment.This paper is a study of emotional recognition method considering multidimensional design features of product appearance.The main contents are as follows:Firstly,obtaining multi-dimensional design features of the product prototype.Through the web search,Paper get the LED table lamp initial product set.Through the questionnaire survey,we get the typical 6 kinds of products.The morphological analysis is used to deconstruct typical products,including three types of design elements:design features,materials and color matching.Then,the product set of orthogonal design is calculated by SPSS software.Secondly,designing 3D simulation experiment material.The Rhino modeling software was used to design the product prototype.Then,Keyshot rendering software was used to render the material and color of the product.Finally,the material that can be run in the experimental equipment was derived.Thirdly,measuring the consumer-induced emotional and physiological indices of the product.The perceptual experience level of the product was measured by the emotional experience questionnaire.Combined with eye tracking and EEG equipment,simultaneous measurement of changes in physiological indicators.Finally,data analysing and interpretation.Using the Pauta criterion method to eliminate the abnormal values,using the orthogonal test results analysis of product design elements of the excellent level combination;with one-way ANOVA and repeated measurement variance to identify physiological indicators of eye tracking and EEG that can reflect the emotional experience level;Secondly,combined with the subjective questionnaire,statistical charts and related literature,paper explain expression meaning of the significance Index of the eye tracking and EEG.Finding the physiological indexes that can reflect the consumer’s perception of the product.The result of research is an important complement to the product prototype design,the perceptual evaluation and the emotion measurement theory,which provides the basis for product prototype design and product emotion measurement and evaluation.This paradigm provides important technical support for enterprise product emotion design and has good application prospect.