Research On The Influence Mechanism Of Business Model Innovation Of Automobile Enterprises Under The Background Of Internet Of Things

Automobile enterprises are the pillar of China’s national economy and occupy an indispensable position in China’s economic development.The saturation of the automobile industry and the constraints of the environment have pushed the automobile enterprises to the road of transformation.Business model innovation is the only way for automobile enterprises to transform.In recent years,the Internet of things technology is increasingly mature,and the business model innovation based on the Internet of things technology is also rapidly launched.Therefore,in this context,exploring the business model innovation of automobile enterprises based on the Internet of things has important theoretical and practical significance for automobile enterprises to understand the internal mechanism of business model innovation and to improve the innovation ability of business model by using the Internet of things.This paper reviews the literature of business model innovation and the application of the Internet of things,understands the development status of business model innovation and the application of the Internet of things at this stage,and defines the relevant concepts of the Internet of things and business model innovation.Based on this theory,this paper expounds the impact of the Internet of things on automobile enterprises,and analyzes the impact of the Internet of things on business model innovation,respectively,from the value proposition of business model,value creation,value transmission and value acquisition.Based on the above analysis,this paper constructs the dynamic model of business model innovation system of automobile enterprises under the background of Internet of things,draws the causal feedback loop,and makes a brief analysis of the loop results.It is believed that the technology of Internet of things can change the ability of information acquisition,information transmission and intelligent manufacturing of automobile enterprises,so as to promote the business model innovation of automobile enterprises.On the research of the influence mechanism of the Internet of things on the business model innovation of automobile enterprises,this paper constructs an empirical model of the influence of the Internet of things on the business model innovation of automobile enterprises through quantitative analysis,collects the required data in the form of questionnaire,and analyzes by using multiple regression model,and obtains the influence of information acquisition ability,information transmission ability and intelligent manufacturing ability on automobile Enterprise business model innovation has a significant positive impact,and intelligent manufacturing capability plays a mediating role in the influence of information acquisition ability and information transmission ability on business model innovation.Finally,the paper gives the relevant countermeasures and suggestions for automobile enterprises to carry out innovation,and puts forward that automobile enterprises should clarify their own value proposition and strategic positioning,improve their information acquisition and transmission capabilities,enhance their intelligent manufacturing capabilities,and improve the environment of the Internet of things.This has certain practical significance for some automobile enterprises facing transformation to carry out business model innovation.