A Study On The Vernacular Landscape Of Ethnic Villages From The Perspective Of Cultural Industry

The rural landscape is not only the manifestation of the unique living space signs of each nation,but also the symbol of the cultural characteristics of that nation,and the concentrated expression of spiritual culture.With the development of industrialization and mass tourism,the rural landscape of ethnic minorities has gradually shown new ways of expression.The development of cultural industries has improved the quality of life of residents and allowed more continuation and inheritance of national culture.At the same time,we must also pay attention to modern concepts.With the coexistence of traditional concepts,thinking about human beings as the subject.The ethnic village of Dehang Village in western Hunan is a traditional ethnic settlement area in China.The Miao culture it retains so far is also one of the most complete areas in the country,with a unique local landscape structure.This article mainly takes Dehang as the research object,and pays attention to the new way of existence and manifestation of his rural landscape in the context of cultural industry.Starting from this landscape performance,it analyzes the composition methods and characteristics of the village landscape,and on this basis,makes reflections and suggestions on the future development of the landscape of Dehang Village.The performance of the rural landscape of Dehang Village from the perspective of cultural industry.The natural and social nature of the rural landscape is political and economical under the new consumer gaze,and the landscape is subject to the participation and reconstruction of many parties.This kind of performance is concentrated in two aspects: from the perspective of external presentation,the landscape exhibits symbolism and performance under the industrial logic,and presents the fusion characteristics of modern and traditional,local and foreign cultures;from the perspective of internal characteristics,Under the cultural background,a new logic of "change" appears in the landscape.Driven by local residents and external forces,the landscape gradually transforms from spontaneity and seasonality to orderly,and features aesthetic consumption.The impact of cultural industries on the rural landscape of Dehang Village.The landscape is alive,it is the process of life activity on the carrier under the interaction of man and earth.Under the industrial background,the process evolution characteristics of the landscape present new expressions,and this change also affects the overall evolution of the cultural landscape.The impact consists of two parts: First,from the positive aspect,the intervention of the cultural industry dissolves the independence of landscape space and enriches the diversity of landscape text;its negative aspect is reflected in the reverse compression and reversal of the living space of the body.Anxiety about the identity of the resident subject.Suggestions for the development of rural landscape in Dehang Village from the perspective of cultural industry.In the context of cultural industries,the landscape is gradually moving closer to the consumption logic,which requires the place to pay more attention to the landscape itself.Therefore,to maintain the unique value of Dehang Village,one can start from three aspects: First,it can be maintained by enhancing the emotional attachment between subjects and the extension of space.Dehang Village’s “Sense of Place”;secondly,attention to “ordinary” landscapes and realization of the aesthetics of daily life strengthen the village’s “native sense”;finally,the de-packaging of the object and the de-materialization of the subject trace back to the village "Reality" realizes the self-identification and value reconstruction of national culture,and builds a harmonious landscape between man and land.