Research On Competitive Strategy Of G Company’s Photovoltaic Business In The Southeast Asian Market

Since the beginning of the 21 st century,the global economy has developed rapidly,and people’s demand for energy is increasing sharply.Therefore,all countries in the world are paying close attention to the global problem of energy.Especially since the emergence of the oil crisis,the global economic development has been greatly affected.Because traditional energy such as petrochemical development is restricted,so the solar photovoltaic industry,which is a typical emerging industry in the new energy industry,has an advantage of efficient and pollution-free and huge space for development.Therefore,countries all over the world have paid great attention to it and promulgated a large number of relevant policies,laws and regulations to support and encourage the development of this industry.Driven by the global environment,China’s industry is developing at a fast speed and has a prospect of being in a leading position in the global level.Therefore,it is of vital significance to take the solar photovoltaic industry as the object and conduct research from the perspective of international competitive strategy.This paper firstly analyzes the research background of international competitive strategy of photovoltaic power generation,and summarizes the research conclusions of relevant scholars in the world,thus determining the significance of writing this paper.Collect relevant information and understand relevant theories and definitions,including competition theory,marketing combination theory,and models required by strategic analysis,such as PEST and SWOT.Thereafter this paper selects the G company as the research object,to introduce the basic situation of G Company,analyze the sales status,and point out the current competition problems of G Company in the Southeast Asian market,such as unreasonable strategic planning,high degree of customer regional dispersion,foreign trade business sales channel simplification.According to its external competitive environment,this paper uses the strategy group model,Porter’s five forces analysis model,PEST analysis model to conduct research and analysis.In view of the company internal competition environment,this paper uses VRIO model,internal resources analysis,value chain analysis,and other research and analysis.Based on the SWOT analysis model of the G Company’s Southeast Asian market competition strategy,the specific measures include independent research and development of new products,optimization of overseas marketing team management,enhancement of product quality management,etc.