Design And Research Of Jinchang Folk Custom Museum

In recent years,with the rapid development of Internet technology,museum websites have become an important channel for museums to communicate and display online.The development of the museum website has optimized the service mode of the museum,enabled the museum to play a greater role across the region,across time and space,and also brought a lot of convenience for the users.With the increasing number of network users,the content and quality of websites have attracted more and more public attention.At present,in order to solve the problems existing in the website construction of Gansu Provincial Museum,to provide a good learning and education platform for the majority of users,and then establish the museum’s own brand effect,improve the cultural soft power of Gansu Province.Therefore,the redesign of the official website of Gansu Museum has certain application value and research significance.In this paper,in order to have access requirements and ability of using network platform independent of users as the main research object,combining the feature of the museum website,in gansu province museum existing problems as the research focus on the club’s official website,through literature analysis and inductive deductive method,on-the-spot investigation method,questionnaire survey,data analysis,comparative analysis and other research methods combined with social demand,sort out the reasonable website design again,meet the demand of the user’s use.This paper mainly elaborates from the following five aspects: First,it analyzes the background of the redesign of the official website of Gansu Provincial Museum and the current situation of the construction of museum websites at home and abroad,determines the purpose and significance of the topic,and elaborates the focus and innovation points of the research.The second is to explore the importance of museum website construction,from the museum website social demand,namely Internet technology demand,user demand,the museum itself demand as a starting point for in-depth analysis,and expounds the rapid expansion of the scale of Internet users in China for the development of the museum website has brought opportunities.The third is to deeply understand the psychology of the audience through design research and identify the user group.Through case comparison,this paper analyzes in detail the content and design of the website,user usage,digital construction,service projects and commercial construction,summarizes the existing problems of Gansu Provincial Museum,and puts forward corresponding solutions.Fourthly,based on the problems existing in the official website of Gansu Provincial Museum,specific implementation plans are put forward from the aspects of structure planning,form design,content construction,virtual display,interactive communication and so on,so as to complete the redesign of the official website of Gansu Provincial Museum.Fifth,according to the problems found in the process of the whole study combined with personal understanding,the construction of the museum website rationalization proposals.It is hoped that this study can provide effective reference for the future development of Gansu Provincial Museum and give play to the substantive role of website construction in the development of the museum.