Research On The Integration Strategy Of JK Architectural Design Company

From the implementation process of the whole construction project,the survey and design is the beginning of all.In China,as the survey and design work is generally independent of the construction process of the building product,it is completed by the survey and design organization specializing in the survey and design activities.Therefore,under the market economy condition,the architectural design market is also born.However,globally,there is no separate architectural design industry,usually classified as engineering consulting industry,which means all technical and management services required in the implementation of integrated projects.Architectural design is an intellectual intensive labor industry.Under unfavorable external conditions,how to formulate effective enterprise strategy is a difficult problem at present.This study takes JK architectural design company as the research object,through the analysis of its current business status,existing problems,external environment and other aspects,points out that the business advantages of JK architectural design company lie in the construction group as the support,the successful implementation of internal restructuring,the long-term cultivation of the local market,and a stable and mature core team;The disadvantage lies in the narrow business scope,the single business mode,the lack of core competitive advantages,and the lack of a talent development system suitable for the change of external environment.The opportunity lies in the fact that our country is still in an important period of strategic opportunities,Guizhou has continued to strengthen its economic construction,and there are ample market opportunities in the field of infrastructure.The threat is that the construction industry has entered the era of stock market competition,the attractiveness of the whole industry is declining,and the internal capabilities can not adapt to the new business needs.The paper uses PEST,Potter five force model,internal and external factor evaluation matrix,SWOT and other model analysis tools to analyze the internal and external situation of JK building design company,and defines company level strategy,management level strategy and functional level strategy.To be specific,we should focus on vertical integration at the company level and find new business models suitable for our own reality.We should focus on product differentiation at the business level and carefully find new market segments as business expansion points while consolidating traditional businesses.The functional level includes market strategy and joint strategy,and the market strategy includes the layout of new business types,Each one takes what he needs to do in the province to develop his regional layout,and actively seeks for the alliance partners who can help the enterprises develop,and develop their own needs.The paper points out that the guarantee measures to achieve strategic objectives are to strengthen brand construction by continuously investing in marketing and products and services,and to ensure the internal good operation order by building resilience organization,strengthening human resource management,financial control and strategic implementation evaluation system,and establishing a unified internal management information platform Develop BIM and other related technical capabilities to provide technical support for strategic and effective implementation.